Web 2. 0 How is it changing our students Web 2.0 How is it changing our students? How are they helping to build it?
What is Web 2.0? Second generation of Web services Facilitates collaboration and the sharing of information online.
Historical Shifts Web 1.0 to Web 2.0 Monologues to Dialogues Changing Purposes: 1990s: Surf 2000s: Search 2006-present: Subscribe
What’s Coming As A Result? Technology is putting power in communities - not institutions Individuals help each other vs. relying on institutions Consumers using technology for entertainment Millennium generation: “always on” communications through personal networks
Why should we care? Customers are: less trusting less brand-loyal more independent less reliant on “experts”
Why should we care? Who are our CUSTOMERS? Our STUDENTS and their parents
Conversations you’re having Conversations about you Rateyourteacher.com Conversations you’re having Conversations about you Concept: Hugh MacLeod, gapingvoid.com
Social Networks Web-based services Provide ways to interact Options: Chat –Messaging Email –Video Voice chat –File sharing Blogging –Ranking Discussion groups –More Wikipedia Entry
Social Networks MySpace: 217 M members FaceBook: 75 M users, 67% log in daily Bebo: 40 M members VOX Classmates: 40 M members Multiply FaceBox Wikipedia List
Key similarities of social networks Creating a unique personal profile Customizing the profile with images, music, photos Rating of profile, pictures, personality Blogging Instant messaging Exchanging comments Janet Johnson of Marqui
Social Networks 2006 Social Networking Awards Mainstream Widgets/Add-ons Social News/Bookmarking Sports/Fitness Photo Sharing Video Sharing Start Pages Music More
Blogs Technorati tracks more than 35.3 million blogs Blog environment doubling every six months 60 times bigger than 3 years ago Blog Beware Quiz Janet Johnson of Marqui
BUT … Many K-12 districts are BLOCKING Web 2.0 applications
What do teachers do? Preserve our personal brand Develop thick skin Be absolutely honest Have a point of view Do our research