Examples of Successful Campaigns

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Presentation transcript:

Examples of Successful Campaigns Ian Martin Web Communications Unit

Advantages of Online Campaigns Low cost High Speed Global Reach On Target

Examples of Successful Campaigns

Million Dollar Homepage Novelty Media Attention Small outlay www.milliondollarhomepage.com

Take Note (Staedtler) Free functionality User-generated Effective use of media www.takenote.com.au

Feed me Better Celebrity endorsement Cross-media Timely www.feedmebetter.com

Christian Aid week Simple Recognisable Eye-catching www.caweek.org

LabourStart Global network Multilingual www.labourstart.org Global network Multilingual Uses technology (rss, podcasts, video, radio)

Methods of promotion Related Websites Search engines Directories Press/friend release Blogs Myspace YouTube Social Bookmarking

EI can reach (and help you to reach): 30,000,000 teachers 384 affiliates 168 countries

So how do we put this into practice? Well, we don’t. Yet

Education International is involved with 3 campaigns World AIDS Day Global Action Week World Teachers’ Day

World Teachers’ Day Target: Government, Teachers, Students Message The Important role of teachers; the conditions necessary for them to perform that role Outcomes Teachers are respected and paid well 5 October is recognised as WTD That the 1966 Rec is implemented

World Teachers’ Day 2008 Concerted effort to reach students Push/pull web strategy Target the mainstream media

LabourStart: A case study

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