Flux : Fair Luxury conference 2016 Harriet Kelsall – Founder & Chairman

Who am I? I’m an award willing jeweller and my i’ve made my name by starting and running the UKs leading bespoke jewellery design company. I employ a team of 30 across 2 locations in Hertfordshire and Cambridge (over 70% women). We have won many awards for ‘breaking the mould’ of the high street jeweller and we offer unpretentious high quality bespoke jewellery made to suit the wearers style, personality and budget. We won the 2013 Boutique Jeweller of the Year Award and I’m currently shortlisted for the IoD “Women Changing the Business World” award.

Education & Employment A Responsible Business - Engaging with Communities HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Education & Employment A Responsible Business - Our Supplier Communities HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Education & Employment There are 15 million artisanal and small scale gold miners in the world (ASM), with a further 100 million people who are dependent on ASM. Small-scale miners extract between 10-15% of the global gold supply chain, yet make up over 90% of the labour force in gold mining. HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Education & Employment Our Supplier Communities Fairtrade Metal The Responsible Jewellery Council (RJC) Fairly Traded Recycled Gemstones and precious metal Coffee Packaging Displays Suppliers’ guarantees HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Education & Employment A Responsible Business - Our Customer Community HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Education & Employment Our Customer Community HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Education & Employment A Responsible Business - Our Local Community & Social Initiatives HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Education & Employment Our Local Community & Social Initiatives Educating our community by talking Town and city groups Community groups Schools Recent charity donations and fund raising Behind the scenes tour to raise funds for Sick Children’s trust. Designed & donated 10 bespoke items for Keech hospice auctioned for high sums Design project for a pendant to raise funds for Chain of Hope Annual NSPCC & local hospice fund workshops Biannual NSPCC and local hospice raffles Raffle donations several times a month for smaller charities HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Education & Employment A Responsible Business - Employment & Education Communities HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Education & Employment Education & Employment Communities Inspiring the industry to take on Jewellery Design graduates Influencing the content of Jewellery Design degrees Supporting and encouraging apprenticeship (World Skills award) Supporting the NAJ and Creative and Cultural Skills – steering industry skills Design competitions (internal, university & industry wide) Workshops and competitions for kids For our own team – wellbeing committee HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Education & Employment A Responsible Business - Business Community HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Education & Employment Business Community Sticking up for small businesses Inspiring small and large businesses to consider ethics National Association of Jewellers Committee improving the industry Mentor other start-ups Talks on starting and growing a creative business from your kitchen table Championing rural business Judging the 2016 National CSR Awards HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Education & Employment A Responsible Business - Other Communities via Media HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Education & Employment Media reaching out to wider communities Our marketing includes articles/contributions to business magazines, consumer magazines, trade magazines, blogs and TV. Recently including... Ethics and Responsible Business practices Women’s rights Rural Business Employment Issues Creative entrepreneurship Encouraging apprenticeships and training issues Encouraging employment of dyslexic people HK Bespoke Team Customers Social Initiative Education & Employment Business Media Suppliers Fairtrade RJC

Just a few of the other challenges continue to try to overcome Only some forms of metal bullion available from Fairtrade metal Collaboration with other jewellers to share large orders Demanding more from our suppliers as we grow & get more buying power Challenges of Fairtrade metal being a higher price Gap is closing as we help to increase demand More ethical gemstones Need suppliers of more types of stone with sounder ethics Training coming unstuck Completely re-vamped our training and have regular updates and tests Designers not always presenting the options So we put these on our new career goals and matrices Asked designers to report on it with their names against FT numbers

Measurables Team brand questionnaires include ethics Fairtrade activist updates us to measure progress on the ground Ethical engagement on our KPIs & career matrices Targets to increase Fairtrade project numbers Increased inspiring team ethical jewellery experts from 1 to 2 Training improvements (tested & audited) Targets to talk about ethics & sustainability increasing Targets for RJC audits Target for projects and competitions for younger generation of creatives New target - women's rights and females on board equality New target - dyslexic entrepreneurship & employment

Summary