First Semester 2018 3rd Period Mrs. Malone Sport Management First Semester 2018 3rd Period Mrs. Malone
Sport Management Defined as: “All people, activities, businesses, and organizations involved in producing, facilitating, promoting, or organizing any product that is sport, fitness, and recreation related.”
What is “SPORT”? Figure skating Chess Table Tennis Dance Cheerleading Horse Racing Diving Billiards Archery Handball Table Tennis Cheerleading Bowling Golf Rowing Poker Equestrian
Definition of SPORT Sport is any activity, experience or business enterprise focused on fitness, recreation, athletics or leisure. So what does that mean?
SPORTS SPORTS therefore implies a collection of separate activities such as golf, soccer, hockey, volleyball, softball and gymnastics.
SPORT SPORT is an all-encompassing concept. It is a collective noun that includes all sporting activities, physical activities and associated businesses.
The Evolution of Sport Management? Ohio University was the first college to introduce a Sports Administration program Walter O’Malley had the idea in 1957. He was president and chief stockholder in the Brooklyn Dodgers (now known as the LA Dodgers) James Mason, a faculty member at Ohio University designed the curriculum, first offered in 1966.
What are the Current Trends?
Sport Industry Segments Product Type Model: Sport Performance: offered to the consumer as a participation or spectatorial product. For example, amateur/professional sport, fitness firms, non-profit sports organizations, etc. Sport Production: products needed or desired to produce or to influence the quality of sport performance. For example, equipment, apparel, fitness trainers, etc. Sport Promotion: products offered as tools to promote the sport product. For example, promotional events, endorsements, media, etc.
Sport Support Organizations Economic Impact Model Sport Entertainment Pro Sports Events Tourism Media Sport Products Trade Shows Market Analysis Retail Trade Sport Support Organizations Professional Amateur
Sport Activity Model Firms and organizations that produce sport activities Firms and organizations that provide products and services to support the production of sport activities Firms and organizations that sell and trade products related to sport activities
How Do They Spend $200 Billion in Sport? Categories: Sponsorship Media Broadcast Rights Endorsements Multimedia Spectator spending Operating expenses Advertising Professional Services Facility Construction Licensed Goods Internet Sporting Goods Travel Gambling
Top 15 Sources of Revenue #15 – Internet $240 Million #14 – Endorsements $900 Million #13 – Multimedia $2.4 Billion #12 – Facility Construction $2.5 Billion #11 – Sponsorship $6.4 Billion #10 – Media Broadcast Rights $7 Billion
Top 15 Sources of Revenue #9 Licensed Goods - $10.5 Billion #8 Medical Spending - $12.6 Billion #7 Professional Services - $16 Billion #6 Travel - $16.5 Billion #5 Gambling - $19 Billion #4 Operating Expenses - $24 Billion #3 Sporting Goods - $27 Billion #2 Spectator Spending - $28 Billion
# 1 Sources of Revenue Advertising - $30 Billion Billboards, arena/stadium signage $17 Billion National Network TV $5 Billion Radio $2.4 Billion National Cable $1.9 Billion Sports Magazines $1.5 Billion Regional TV - $570 Million National Syndicated TV - $215 Million
Career Segments in the Sport Industry Intercollegiate Athletics Professional Sports Facility Management Campus and Recreation Community-Based Sports Sports Information Sport Marketing Sports Journalism Sports Club Management Physical Fitness Athletic Training and Sports Medicine Consulting Entrepreneurship
Top 20 Skills and Qualities Communication Honesty/Integrity Interpersonal/Relating to others Strong Work Ethic Teamwork Skills Analytical Skills Motivation/Initiative Flexibility/Adaptability Entrepreneurial Skills Risk Taker Computer Skills Detail Oriented Leadership Skills Organizational Skills Self-Confidence Friendly/Outgoing Personality Tactful/Polite Creative Sense of Humor Resourceful
Are You Ready For Some Sport Management?