Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. 1 TOUGH. RUGGED: RADICAL RACING. Thats hot… Today in the U.S, 253 million consumers own a wireless.

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Presentation transcript:

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. 1 TOUGH. RUGGED: RADICAL RACING. Thats hot… Today in the U.S, 253 million consumers own a wireless phone…and it travels with them wherever they go.

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. 2 TOUGH. RUGGED: RADICAL RACING. Thats hotter… U.S. wireless subscribers send or receive 48 billion text messages per month.

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. 3 TOUGH. RUGGED: RADICAL RACING. Whats the hottest new marketing strategy to REACH and ENGAGE your customers? Mobile Marketing Thru Text Messaging!

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. 4 TOUGH. RUGGED: RADICAL RACING. A MOBILE MARKETING CAMPAIGN CAN… Let customers receive information about your products and services instantly! Engage customers with contests, downloads and mobile coupons …allow you to connect directly to customers anytime, anywhere – in seconds! Create a customer database of mobile numbers for follow-up mobile campaigns

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. FOR EXAMPLE … 5 American Suzuki Motors wanted a unique way to engage attendees at the 2008 International Motorcycle shows … ATV Adventures Mainstream Media Group created a mobile campaign so attendees could download wallpaper and a rev-tone of their favorite motorcycle to their mobile phone. FREE GSX-R750 wallpaper and ringtone for your mobile phone. TEXT GSX-R750 to 23907

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. 6 ATV Adventures Suzuki received thousands of responses – and in the process, created a database of customer mobile phone numbers to support their annual spring promotion. Heres a sample of the ringtone…

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. Another example… 7 A car dealership needed a way to connect with year-old males to promote a new import model… So the dealer tagged its TV spots with a TEXT TO mobile short code where customers could get free downloads and model specs. Customers who responded received a reply text message that linked them to mobile web site. There they could view car specs, color choices, action video -- plus click to call option to speak directly with a salesperson.

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. Another example… 8 A major sports franchise is looking for a way to engage spectators and develop a new fan club and database … Franchise creates a Text-2- Win contest and promotes the campaign with the stadium scoreboard during home games. Fans receive confirmation of their entry and are invited to subscribe to the franchise fan club. Club benefits include player and score updates, game announcements and exclusive offers on team merchandise.

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. Another example… 9 A state travel agency is looking for a way to regularly connect with Minnesota travelers … and push its & alert services Agency creates a mobile subscription program where consumers can enter their mobile number to receive FREE weekly travel deals In the process, bureau develops a mobile customer database to send event notices, special promotions, driving directions --any number of other messages to engage their customers. This weeks travel deals

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. Another example… 10 A national mail order retailer is looking for a new way to connect with its customers – and build a database of mobile subscriber numbers Mainstream Media creates a special UPC code, which the retailer places randomly within its catalog pages. Invites customers to take a cell phone photo of the code and return it as an entry to win One of several fabulous prizes… Retailer doubles sales in first 30 days!

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. Or how about this idea … 11 A national footwear chain is looking for a new way to connect with customers and develop a mobile database Agency creates a Text-2-Win mobile campaign, promoted online and with POP signage, where customers can win a TRIP TO HOLLYWOOD. In the process, chain develops a mobile customer database to send sales notices, gift card promotions, and any number of other messages to engage their customers.

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. Are you currently running a spot TV campaign? 12 The copy/voiceover invites the viewer to text DATE to a 5-digit short code for a chance to win a date with Sasquatch. FEED YOUR WILD SIDE! TEXT-2-Win A Date With Sasquatch! Text DATE to Why not tag it with a Text to Win promotion?

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. 13 Mobile Coupons & Auto responses Group Messaging, SMS reminders SMS Campaign Free or monthly billed subscriptions Text-2-Win Contests & Sweeps SMS Polls, Voting & Trivia Contests Ringtones, Wallpapers Video Downloads …the sky is the limit!Mobile Marketing…

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. Mainstream provides turnkey mobile marketing… 14 SMS Short code clearances with U.S. Common Short Code Administration Connectivity activation with U.S. wireless carriers (Verizon, AT&T, Sprint, T-Mobile, Nextel/Boost, Virgin Mobile, Dobson) Campaign concept development Mobile wap sites Mobile marketing software platform to track, manage and compile all transactions into a database of mobile subscribers. Realtime analytics

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. 15 How important is text messaging for connecting with consumers? Ask the Big Guy… He just started using it to send daily inspirational messages!

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. Carey Bohn, Carey Bohn, MAINSTREAM MEDIA GROUP MAINSTREAM MEDIA GROUP mobile mobile CONTACT