Hull UK City of Culture 2017 and its impacts on wellbeing: key findings, themes and issues from the preliminary outcomes evaluation Professor Franco Bianchini F.Bianchini@hull.ac.uk   Dr Nigel D Morpeth Nigel.Morpeth@hull.ac.uk Culture, Place and Policy Institute University of Hull

The work of the Culture, Place and Policy Institute (CPPI) Longitudinal evaluation research Hull 2017-related research by University colleagues Arts and health Arts-sport crossovers Intercultural exchange as a source of cultural/social/economic innovation The arts, climate change and sustainable lifestyles Hull UK City of Culture 2017 preliminary outcomes and final evaluation reports

The Hull 2017 cultural programme

Hull 2017 Impact Areas ARTS AND CULTURE PLACE MAKING ECONOMY Developing the infrastructure and capacity of the local arts and culture sector; delivering and inspiring quality art (incorporating the creative case for diversity); building national and international collaboration; and developing local, national and international audiences for Hull’s cultural offer. PLACE MAKING Changing perceptions and positioning of Hull locally, nationally and internationally via city branding, cultural programming, infrastructure developments, and marketing and communications; with a particular focus on media profile, resident satisfaction, and visitor satisfaction. ECONOMY Achieving regeneration, increased revenue within the culture economy, increased value and volume of tourism, local contract and visitor spend multipliers; job creation, skills development, capacity building, and inward investment SOCIETY AND WELLBEING Developing learning, education and skills, health and wellbeing, and community pride and engagement; with a particular focus on social capital, inclusion, reducing isolation, community cohesion, life satisfaction and changing perceptions of protected characteristics. PARTNERSHIPS AND DEVELOPMENT Developing partnerships – political, strategic and commercial – to ensure readiness, enable delivery and secure legacy. Key elements include the investment in access, infrastructure (of the City and connections to the UK and overseas), marketing and positioning, fundraising, visitor welcome, and evidencing of the intrinsic value of arts and culture, as well as the broader benefits the sector brings. Hull 2017 Impact Areas

Society and Wellbeing Key facts and figures Aim 7: To improve wellbeing of residents through engagement and participation increase levels of confidence and community cohesion among local audiences and participants increase levels of happiness and enjoyment as a result of engaging with arts and culture engage individuals from Hull and beyond to volunteer

Society and Wellbeing Key facts and figures Increased confidence to engage in arts and in wider social and community activities CONFIDENCE: JOIN IN & TAKE PART

Society and Wellbeing Outcomes   56,000 young people from over 100 educational institutions were offered opportunities to take part in the No Limits learning programme. 40% felt happier 34% improved their self-esteem 63% were encouraged to take part in more creative activities in the future

Percentages of Hull and East Riding residents feeling that their lives are “worthwhile” Worthwhile - % and Mean Score 2017 (Hull) 2017 End of Season 1 (Hull) 2016 2015 APS April 2014 to March 2015 0-6 (Low/Medium) 31% 25% 30% 32% 21% 7-10 (High/Very High) 69% 75% 70% 68% 79% Mean 7.23 7.55 7.27 7.17 7.66 Significant differences Year – 2017 lower proportion with high/very worthwhile and lower mean score Residents Survey & APS 2014 – 2017 sample has a higher proportion with low /medium worthwhile than the APS Base: 2,694 Q: Overall, to what extent do you feel that the things you do in your life are worthwhile?

Trends in life satisfaction Life satisfaction - % and Mean Score 2017 (Hull) 2017 End of Season 1 (Hull) 2016 2015 APS April 2014 to March 2015 0-6 (Low/Medium) 36% 30% 34% 37% 24% 7-10 (High/Very High) 64% 70% 66% 63% 76% Mean 6.90 7.18 7.03 6.86 7.42 Significant differences Year – 2017 lower proportion with high/very high life satisfaction and lower mean score for life satisfaction. Residents Survey Hull & APS 2014 – 2017 sample has a higher proportion with low/medium life satisfaction than the APS Base: 2,702 Q: Overall, how satisfied are you with your life nowadays?

“It was a marker of ambition “It was a marker of ambition. Many cities project on a single building but to do it on that scale, in the first week of the City of Culture year, was really impressive.” (Made in Hull, Peer Assessor)

Trends in happiness Happy Yesterday - % and Mean Score 2017 (Hull) 2017 End of Season 1 (Hull) 2016 2015 APS April 2014 to March 2015 0-6 (Low/Medium) 36% 28% 33% 34% 31% 7-10 (High/Very High) 64% 72% 67% 66% 69% Mean 6.92 7.36 7.11 6.99 7.21 Significant differences Year – 2017 lower proportion with high/very happy yesterday and lower mean score Base: 2,697 Q: Overall, how happy did you feel yesterday?

1 in 10 feel lonely and isolated all/most of the time – similar to 2016 and 2015 Community Life Survey 2015/16: Often/always = 4% Some of the time = 12% Occasionally = 19% Hardly ever = 34% Never = 31% No Significant difference by year Base: 2,698 Q: Please rate how often you feel lonely or isolated from others?

Concluding reflections Difficult start to 2018 for Hull: harsh and long winter crisis at Hull College re-emergence of negative media narratives about the city centre: retail crisis, homelessness, “ghost town”, Spice addicts shortage of funding arts projects not continuing in many schools Maintaining momentum is going to be a challenge Will increased cultural participation lead to sustainable changes in life choices? The local elections of May 2018 Concluding reflections

Concluding reflections Many of the impacts may take three, five, ten years or longer to be fully realised This evaluation study shows the importance of local high quality arts provision for large scale cultural participation Hull 2017 as a stage in a longer term process of culture-led regeneration: a clear need to maintain momentum and investment Training programmes to transform volunteers into community activists Potential to experiment with a broader definition of ‘culture’ to appeal to students and young people Potential for culture to be at the centre of the public policy agenda Concluding reflections