Social Media & Career Success By Maintaining a Positive Online Presence http://www.dreams-goals.com/Wkshp-SocialMedia.html Presented by: Kathleen E. High, M.Ed., CCSP, GCDF-I Independent Education/Career Consultant Your Dreams & Goals Presented to: Clients of: Orange County One-Stop Center

Overview Participants will understand what an “online presence” is; why it is important; how they can build, monitor, and manage their online presence; and how to build a personal/professional brand. They will receive tips and resources for what to do, and what not to do, to ensure their social media contributes to their career and job search success. 4/8/2019 ©2018 Kathleen E. High

Learning Outcomes Participants will be able to: Define what is an “online presence” Define what is “personal branding” Receive tips for what to do to create a positive online presence Receive tips for what not to do to maintain a positive online presence Learn about local resources to support online presence goals Receive online resources for maintaining their online presence 4/8/2019 ©2018 Kathleen E. High

Social Media & Career Success – Do’s & Don’ts Have an Online Presence Be Strategic with Social Media Platforms Network Strategically Use Your Resources Don’t … Sign Up for All Platforms Connect with Everyone Get Duped Forget What Your Employer Can See Get Yourself Fired 4/8/2019 ©2018 Kathleen E. High

Social Media & Career Success – Do’s & Don’ts Have an Online Presence Be Consistent Create a Brand Use Professional Portraits Use Multiple Platforms Be Strategic with Platforms Know their Strengths, Intended Audiences and Purposes Keep Them Current Network Strategically Follow Your Favorite Companies/Employers Follow/Connect with Influencers Join Groups within Social Media Platforms 4/8/2019 ©2018 Kathleen E. High

DO…. Create an Online Presence What is “Online Presence”? Social Networking (personal and professional) Photos and videos Professional email address Web domains – Gmail, Yahoo, AOL, etc. There are age-related stereo types about who uses what email server Blogs – posting & responding Personal Branding Visual appeal (graphic design) Additional items: Voice Mail Text messaging Online Public Records 4/8/2019 ©2018 Kathleen E. High

What is “Personal Branding”? Similar to product branding or company branding A unified, consistent message and image about your personal character, professional aspirations, and what makes you stand out. General (visual) Consistent look (logo, color palette, fonts, layout style, etc.) Consistent, professional photos Tagline 4/8/2019 ©2018 Kathleen E. High

What is “Personal Branding”? Similar to product branding or company branding (Continued) Online: Social Media – multiple sites (LinkedIn, Twitter, Facebook, etc.) Website (including personalized domain) Email Address Blogs – Posts & Reposts Offline: Elevator Pitch Business Cards Résumés 4/8/2019 ©2018 Kathleen E. High

Do…. Develop Your “Personal Brand” Clarify your ‘Bio statement’ Paragraph version 1-sentence version (Mission statement, dream job, tag line, etc.) Identify what makes you professionally unique Create an elevator pitch Have at least one professional photo Be consistent across social media sites Images Facts Personal Brand “Message” Join professional groups Engage in professional dialogs Comment on other professional’s posts and articles 4/8/2019 ©2018 Kathleen E. High

Do…. Use Only Professional Pictures Use Professional Photos Current – It still looks like you, clearly shows your face Flattering “head shot”, smiling Well-groomed, minimal make-up & jewelry Professional attire (interview appropriate) Use professional photographer Retail Portrait Studios 4/8/2019 ©2018 Kathleen E. High

Reflection: Get Started on Your Personal Branding: Turn to the document: “Tell Me About Yourself” Take a few minutes to answer some of the questions under “List your qualifications” (Starts at the bottom of Page 1) 4/8/2019 ©2018 Kathleen E. High

Do…. Be Strategic - Social Media Platforms Know How Each Platform is Different1 Social / Media sharing / Discussion forums Bookmarking and content curation / Consumer review Blogging and publishing / Interest-based / Social shopping Sharing economy / Anonymous social Social Networking Types - Use Them Strategically Personal Share pictures, videos, personal and lifestyle updates Blogging Be mindful of privacy settings Business To promote and conduct your business Job Search For networking and job search Employment To network and “brand” yourself 1 https://blog.hootsuite.com/types-of-social-media/ 4/8/2019 ©2018 Kathleen E. High

Do…. Be Strategic – Network Strategically Follow Favorite Companies/ Employers Follow Professional Associations Follow/Connect with Influencers Join Groups within Social Media Platforms 1 https://blog.hootsuite.com/types-of-social-media/ 4/8/2019 ©2018 Kathleen E. High

Reflection: Q1: How should you use social media? I.E. Personal, job search, business, etc. Q2: List at least three companies/ influencers/ potential employers you can follow 4/8/2019 ©2018 Kathleen E. High

Do….. Protect Yourself Control Your Online Presence Untag yourself in friends’ unflattering photos or ask them to remove Restrict your privacy settings Profile, Contacts, Applications & Websites, Search Engines Have a “policy” about when you accept friend requests Have lists of friends (family, work, friends, school, etc.) Create two Facebook (or other) Accounts One for personal use One for professional use Think! Be selective about what you post: If you don’t want your boss to know, don’t post it. 4/8/2019 ©2018 Kathleen E. High

Do….. Protect Yourself Control Your Online Presence (Cont’d) Search your name via Google or other search engine Check “public records” (court documents & property ownership) Check credit rating (for certain jobs) Use a social media search tool: http://www.socialmention.com http://pipl.com/ https://www.intelius.com/ Clean up any questionable material 4/8/2019 ©2018 Kathleen E. High

Resources for Creating a Positive Online Presence Personal Branding / Professional Branding https://www.thebalancesmb.com/how-to-write-your-personal-branding- statement-2295809 Presence Management Chores http://www.chrisbrogan.com/19-presence-management-chores-you- could-do-every-day/ Use Social Media Tutorials http://learn.linkedin.com/training/ https://support.twitter.com/groups/31-twitter-basics# See Workshop Webpage for More Resources http://www.dreams-goals.com/Wkshp-SocialMedia.html 4/8/2019 ©2018 Kathleen E. High

DO…. Get Help From OC One-stop Talk to a Career Counselor for help with: Identifying your professional strengths Developing your ‘professional brand’ Developing your ‘elevator pitch’ Overcoming online mistakes that have hurt your career How to maintain a professional image while looking for a job Find resources to help with online activity & career success: Workshops on LinkedIn, Resumes and Networking Research career information Resume writing tools Online programs and databases Setting up a LinkedIn account Developing networking skills 4/8/2019 ©2018 Kathleen E. High

Social Media & Career Success – Do’s & Don’ts Sign Up for All Platforms Connect with Everyone Violate Your Employers’ Policies Forget What Your Employer Can See 4/8/2019 ©2018 Kathleen E. High

Don’t ….Get Duped Misuse and Abuse: Downsides of Social Media Don’t be a victim – protect yourself from Cyber-bullying Attacking people online Fake News Believe and/or spread ‘news stories’ that are not true Scams Thieves take advantage of unsuspecting people to get money Hacking Unauthorized individuals gaining access to secured sites, email, etc. See Workshop Webpage for Helpful Resources http://www.dreams-goals.com/Wkshp-SocialMedia.html 4/8/2019 ©2018 Kathleen E. High