The Floral Industry.

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Presentation transcript:

The Floral Industry

The Floral Industry terms Growers Wholesalers Retailers Transportation Product-development Manufacturing Freelance designers Educators, Publications, The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group, 2005.

Florist: a person or business entity associated with the sale of flowers, plants and other related products.

The Floral Industry terms Retailing: the business of selling goods obtained from a wholesaler or other supplier to the consumer Wholesaling: one who buys flowers, plants, and/or related products from growers, brokers, and manufacturers. The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group, 2005.

Types of Flower Shops Full-Service flower shop: a floral shop that provides every floral product and service needed by customers, including delivery and wire service. Specialty flower shops: a floral shop that targets particular floral needs, such as weddings, high style designs, or everlasting designs. Hunter, Norah T., The Art of Floral Design Second Edition Delmar, 2000. Chapter 21.

Types of Flower Shops Limited-service flower shops: a flower shop characterized by little or no added service and products; for example, a floral department in a grocery store. Flower merchandisers: a retailer specializing in loose cut flowers sold by the stem or bunch who generally does not provide design or delivery services. Hunter, Norah T., The Art of Floral Design Second Edition Delmar, 2000. Chapter 21.

Locations for Flower Shops Free-standing flower shop: a shop in a single unit building. Strip-center flower shop: combines several businesses that adjoin one another and make up a small shopping complex. Shopping mall: floral shop found within a shopping mall. Hunter, Norah T., The Art of Floral Design Second Edition Delmar, 2000. Chapter 21.

Free-standing flower shop Miamibeach411.com

Free-standing floral shop Topix.com

Strip-center About.com:phoenix

Shopping mall About.com:phoenix

Kiosk in a Mall Photograph-london.com

Locations for Flower Shops Business complex: often combine the full- service features needed by business accounts with merchandising loose fresh flowers for personal, office, and home use. Clearly defined customer base determined by immediate tenants. Downtown location: usually long- established businesses, building adjoin each other, but have own store front. Hunter, Norah T., The Art of Floral Design Second Edition Delmar, 2000. Chapter 21.

Downtown business front www.save-on-crafts.com

Downtown business front Jpgmag.com

Downtown business front Historicphotoarchive.com

Downtown business front Yelp.com

Locations for Flower Shops Floral department: supermarkets and mass merchandisers with aggressive flower merchandising programs. Usually prepackaged assortments. Some may have complete floral services. Mass merchandiser: a retail enterprise that seeks to sell large quantities of goods quickly by means of discounting, customer self-service or unadorned display and packaging. Hunter, Norah T., The Art of Floral Design Second Edition Delmar, 2000. Chapter 21.

The Floral Industry terms Logo: a graphic representation of a name, brand, symbol or trademark, designed for easy and definite identification and recognition. The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group, 2005.

Roles of a full-service floral shop: Owner: may or may not work in shop Manager: oversees day to day operations of floral shop Sales: customer service, selling Design: design arrangements for delivery or sale Delivery: deliver floral arrangements Accounting: take care of paperwork of floral shop Hunter, Norah T., The Art of Floral Design Second Edition Delmar, 2000. Chapter 21.