Welcome to GPASA – the Grandparents Association of South Africa
GPASA is targeting a membership of 20 000 Executive Summary GPASA is targeting a membership of 20 000 in 2019. The Grandparents Association of South Africa presents an exceptional opportunity as a sustainable business proposition combined with a high-profile socio-economic branding campaign. It creates a platform for offering financial services, insurance, health, retail and travel products to a well-established LSM segment of the market comprising some 12.5m people in the 40-plus age group. The primary target market is some 2-million Grandparents in SA. The secondary market presents opportunities for ‘Grandparents-to-be’ and associated families comprising the balance of the 10-million over 40s. GPASA is targeting a membership of 20 000 in 2019. The nature of the country’s poverty demographics and with over 53 percent of orphans in Grandparents’ care presents a powerful opportunity for a meaningful social responsibility programme on a macro level (partner(s) and micro level with Grandparents reaching out to Grandparents.
– A better world for Grandparents and their Grandchildren Vision and Mission – A better world for Grandparents and their Grandchildren 1 To unite Grandparents in an effort to ensure that a more peaceful, environmentally-friendly world is inherited by our Grandchildren 3 To help connect Grandparents and their Grandchildren separated by distance 4 To provide a platform for a better quality of life through lifestyle, commercial and financial benefits 2 To develop and support the rights of Grandparents 5 To assist in enhancing relationships between Grandparents, parents and Grandchildren 6 Guidelines for Grandparents ‘to be’ 7 Develop a network of life experts for free advice
Lifestyle special offers Grandparents’ Pyramid Special offers Discounting Financial advantages Lifestyle special offers Guidance Entertainment Savings and retirement annuities Travel Club: Special promotions local and international Commerce: accessing discounts from medical, retail and lifestyle purchases Entertainment Insurance Medical benefits Educational Investment Financial products in general professional guidance through a network of specialists conduit for funding and assistance for disadvantaged Grandparents and Grandchildren Grandparents Adopting Grandparents, Grandparents Day Grandparent of the Year Campaigns for the rights of Grandparents and support for Grandparents in distress or difficulties GPASA will endeavour to enhance all aspects of the Grandparents’ world making it more liveable, stretching the available spend and stimulating happy times. Grandparents can make a difference in this world and pass it on to the next generations. It takes just a small effort from each of us!
The GPASA website will provide the platform for launching the Grandparents Adopting Grandparents, Grandparents Day and Grandparent of the Year programmes
AIMS GPASA aims to support, educate and inspire Grandparents. It will be a rallying point for securing rights for all Grandparents and seek assistance for those who in their advanced years and in straightened circumstances bear the load of caring for their Grandchildren.
Conclusion GPASA provides one of the most exciting opportunities in the South African market today. It has the perfect combination of sustainable business elements - including brand and market growth, as well as socio-economic credentials for realising the aims of the principals and partners alike. It also provides the opportunity of institutionalising brand building through addressing the needs of tomorrow’s business, political and intellectual leaders among the population in general.
Welcome to GPASA – the Grandparents Association of South Africa