Wi-Fi and Social Media—the perfect mix? So we have had a bit of a social theme going on these past couple weeks and today we are talking about the idea of wi fi and social media
Why offer Wi-Fi? But to start we want to answer the question of why wi-fi is even important. It is a technology that has been around for a fair amount of time now. So what are some of the general benefits of wifi.
Customers Spend More Time Customers are more likely to spend time at a business if there is free wifi
Customers Spend More Time Customers are more likely to spend time at a business if there is free wifi
Customers Spend More Time This photo illustrates the difference between someone sitting alone at a cafe or restaurant rather than sitting along with a mobile device. People feel more comfortable because it takes away the stigma.
Money Customers Spend More There have been studies done that show that 62% of customer spent more when free WiFi was available, 50% percent said this was based on time alone. Customers can check reviews and browse products
Wi-Fi is becoming an expectation It can actually have the reverse effect of providing wifi, if a business doesn’t offer wifi, people may outright leave
People Search for Wi-Fi New zealand example All of this means increased foot traffic to your business.
Mobile Data
Social Media can enhance Wi-Fi And give you something in return for it.
Email Marketing Something I often hear from agencies is, how get I find their information, we even had that question on the webinar last week, and if agencies have trouble getting that information. Business owners can too, adding a social element to your Wi-Fi enables you to get email addresses of people, and some services even offer emails that get set out based on a specific set of triggers. Carrot for sharing information
Customer Tracking Once that information gets acquired, you can find out a lot about the people coming into your store
Improved Customer Service Great Canadian Oil change text
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