Member Engagement Platform (MEP) Utilization Update

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Presentation transcript:

Member Engagement Platform (MEP) Utilization Update April 2016 – March 2018

Utilization Summary

All Visits include all users whether they login or not Visits to the member portal have increased by 28% Login visits are members that logged into the member site Logins to the member portal have increased by 40%

First time logins have increased by 23% Unique member logins Unique Logins have increased by 30%

All pageviews increased by 55% Average pageviews increased by 20% * Pageviews is the total number of pages viewed

Visitors By the Numbers Member Engagement website launched April 5, 2017 Measure April 2016-Mar 2017 Average April 2017-March 2018 Average % Increase All Visits 1,607,433 2,055,118 28% Login Visits 71,348 100,293 41% Unique Users 673,989 868,120 29% Average Visit per Unique User 2.4 0% Pageviews 13,653,771 21,131,774 55% Average Pageviews per User 20.3 24.3 20%

Wellness Activity Compared to Non-Wellness Activity 67% increase in non-wellness activity among logins

Device Stats

218% increase in first time app downloads Member Engagement App launched May 26, 2017 to Non-Wellness clients and July 5, 2017 to Wellness clients New App Downloads 2016-2017 4,019 2017-2018 12,798 218% increase in first time app downloads **The number of first-time app purchases made on the App Store using iOS 8 or later. App updates, downloads from the same Apple ID onto other devices, and redownloads to the same device are not counted.

Utilization by Device

Advice Stats

Advice in the Member Engagement Portal Health Advocate uses machine learning/predictive analytics to segment populations in order to provide tailored messages and actions alerts the member can do to improve their health and well-being.   “Advice” is data driven, personalized, and displayed in the Member Engagement Portal (both mobile and web) and is available in our internal system for our Personal Health Advocates to coach on. Each Advice has multiple Actions a member can take to improve their health and wellbeing. There are over 1,700 different Advice filters in our library focused on gaps in care, preventive screenings, chronic conditions, Rx savings, Rx adherence, etc. “Advice Alerts” are email and push notifications advising people to log into the Member Engagement Portal website or app and look at newly identified Advice. Members must have registered on the Member Engagement Portal in order to see Advice and Advice Alerts  

Executive Summary – Advice (March 2017 – July 2018) 35.3 million Advice generated that Advocates can coach on 2.8 million Advice generated for members who have registered 130k actions taken (clicked on an action from Advice) by Member or Agent 23% of Actions were taken by Member 77% of Actions were taken by Agent using the Agent Dashboard 671k outbound emails or push notifications* 42% of outbound communications were for EAP webinars 95% of outbound communications were via email 5% of outbound communications were via mobile push notifications (~16K) 25% of logins associated with non-webinar outbound communications!!!!!  

Advice: Notes Advice capabilities were launched at different times…… Advice started being generated in April 2017 Ability for Agents to see non-claim Advice launched in January 2018 Wellness Advice from Biometrics and HRA responses launched Feb 2018 Outbound email and push notification campaigns launched March 2018 Chronic Condition Advice launched June 2018