Ambassadors’ Forum 6th April 2018 Transforming perceptions of nursing and midwifery Ambassadors’ Forum 6th April 2018

Contributing today Three ways to contribute Speaking Chat box Twitter with the hashtag #FutureNursing #FutureMidwifery If you’re writing a response to someone else’s comment in the chat box, can you start your comment with @the name of the person. So if you are responding to a comment made by Bev Matthews, can you start your written comment with @BevMatthews or @Bev This will enable us all to better follow the threads of the conversation If you have any further questions or suggestions after the virtual meeting, please contact Bev.Matthews@nhs.net

Where in England are you?

09:15 Log in and audio 10:00 Welcome 10:10 Update and where are we now 10:20 Getting to know you and sharing stories (in breakout rooms) 10:30 Ambassadors’ stories 10:40 Ambassadors – we need you to: Create skills toolkit Develop job description Design Hackathon 10:55 Group check out 11:00 Close

Perceptions of Nursing and Midwifery The story so far …

Why is this important … We know that nurses are the most trusted profession in the UK (Ipsos MORI 2017 Veracity Index1) yet can often feel like they are the least respected or valued. It is recognised internationally that nurses and midwives are the heartbeat of health and care yet in the UK alone there are 40,000 vacancies. Sustainable integrated care systems depend on changing this current perception. Nursing and Midwifery are not first choice careers.

Who are we trying to influence? To improve the perceptions of nursing and midwifery amongst three partnership groups: So that their perceptions match the reality of nursing and midwifery as a high-status career, which creates massive value for society and there is an positive impact on recruitment and retention.

What has been happening?

What do we know? Google image search using the word ‘nurse’ Google image search using the word ‘doctor’

Who has engaged? #FutureNursing #FutureMidwifery The Ideas Channel 29,900m impressions 6,000 tweets 1,900 participants The Ideas Channel 17,500 interactions 257 Ideas 12,355 views Twitterchat Nearly 1,000 original tweets in twitter chat which generated 40 more ideas

What are people telling us: This is what people told us is their current perception of nursing This is what people hoped the future perception of nursing would be

Building Blocks for positive perceptions 1 Giving Everyone a Voice Ten design principles were identified that can help nurses and midwives to evolve their DNA and become more confident for the future state of the professions. These are key principle for our 3 partner groups; Young people in Education, Current Nurses and Midwives and Decision Makers to consider as they work towards transforming their perceptions. Growing the Talent 2 An extraordinary career for Young People 3 Showing Pride in The Professions 4 Valuing Diversity 5 Inspiring & Supportive Leadership 6 Connecting with our Values 7 Hello My Name is … 8 Uniting across Boundaries 9 Investing in Innovation 10

The Events on 7th and 16th March

12 Building Blocks have become 10 Ideas have mapped to their Building Block Ambassadors Forum established and maintained Supporting individuals to join the Forum Articles in CNO Newsletter Creating the framework for the Skills Toolkit & JD Provide coaching and mentoring support Creating the functionality for some Ambassadors Blogs Draft the winning hackathon Ideas into Actions Design programme plan for 2018-2020

You will now be transferred electronically into a breakout room where we would like to invite you to meet fellow Ambassadors. Think about these questions: Who are you, and where do you work? How long have you been a nurse or midwife? What difference do you hope to make as an Ambassador? After 10 minutes you will be returned to the main room and you will be able to share in the chat box the one thing that struck you as important for being an Ambassador. Please wait until you get back to the main room before adding your comment in the chat box

Ambassadors’ Stories We will now hear from two Ambassadors. They will tell us why being an Ambassador is important to them, and why. Annamma Wilson Practice Educator Respiratory Directorate Royal Brompton and Harefield NHS trust Sandra Corry Director of Quality and Safety North Somerset CCG

Getting involved: There are a number of exciting pieces of work that are being developed right now and we would like to offer you the opportunity to help shape them Are you passionate about: Describing the Ambassadors’ role Creating the skills toolkit? Shaping a virtual Hackathon?

The Role of The Ambassador Action: create the job description and design the process for joining the club Shows confidence and positivity Has a well-established online presence and a highly-engaged network Gathers feedback and provides innovative insight Has a passion for building and growing relationships Is the go-to person when questions arise Embodies the corporate identity in appearance, values and ethics Is a positive spokesperson; an opinion leader or a community influencer Influences a large audience to take part Has a basic understanding of marketing Grows leadership skills Provides critical intelligence Creates awareness

Skills toolkit Action: using the principles below help to shape the skills toolkit

What is a ? A hackathon is an event where people come together for a short period of time to collaborate on a practical project, build something to test and create breakthrough thinking

Virtual 14 and 15 May 2018 Action: join the design team to shape and promote the hackathon Teams will be invited to take part in a virtual hackathon, working locally, to come up with solutions to the following problems: How do we ensure nursing and midwifery expertise is at the heart of shaping future healthcare policy?  How do we get the media to reflect and promote nursing and midwifery as a desirable vocation? This opportunity is for those who are passionate about making a difference and committed to raising the positive profile of Nursing and Midwifery. This event needs people who are inspired by the contribution that these professions can offer to decision makers and the media. Anyone and everyone is invited

How did you feel about taking part in this virtual meeting? Very positive: Good opportunity to influence the national agenda collectively I’m cautiously hopeful that we can make some useful things happen I remain unconvinced or sceptical I’m willing to give it the benefit of the doubt