The Color of Marketing Business Logos

Why Color? Marketing is all about how a product/service makes you feel. There are colors that emotionally influence us and physically affect us. Choosing the right color for a logo will determine how a customer feels about your product/service and may determine your target market.

As you view the following slides pay attention to the following: What am I thinking about? How do I feel about this product/service? Am I compelled to buy it? Which one am I more attracted to? Do you suddenly feel a physical or emotional change? (i.e. hungry, angry, rush, sleepy, etc)

Using Color in Logos

Coloring Your Food

What message are the fast food companies trying to convey? What are the primary colors used? What impact do those colors have on potential buyers?

Coloring Your Car

What message are the car companies trying to convey? What are the primary colors used? What impact do those colors have on potential buyers?

Coloring Your Clothes

What message are the clothing companies trying to convey? What are the primary colors used? What impact do those colors have on potential buyers?

Coloring Your Social Networking

What message are social networking companies trying to convey? What are the primary colors used? What impact do those colors have on potential users?

Coloring Your Movies

What message are theater companies trying to convey? What are the primary colors used? What impact do those colors have on potential movie goers?

Coloring Your Cellphone

What message are cellphone companies trying to convey? What are the primary colors used? What impact do those colors have on potential buyers?