Making your Annual Quality Statement a ‘living document’ 11 June 2014 Making your Annual Quality Statement a ‘living document’ Presenter: Andrew Cooper Annual Quality Statement – Next steps for 2014/15

Annual Quality Statement: Lessons learned (1) Sourcing content: What has your organisation said about itself over the last twelve months? Stock take: What are the achievements and progress your organisation has made? Making the connections: How does it align with organisation’s core values? A rounded view: Successes, challenges and opportunities. Sourcing content: Press releases, statements, news items on your websites, material for your internal publications – all reflecting your organisation and potential content for the Annual Quality Statement. Stock take: Reflect on major areas of progress – you may want to start by looking at areas of work, including: Improving Quality Together, NHS Wales Awards, other 1000 Lives Improvement work. Making the connections: Ensuring the statement builds on organisation’s values and vision and links with other key documents like annual and governance report. A rounded view: That captures the successes, presents the challenges and outline the opportunities. Engaging your audience and sharing your Annual Quality Statement

Annual Quality Statement: Lessons learned (2) Writing the report: Keeping the language plain and easy to understand. Making sense of the numbers: Present data simply. Include stories: Valuable perspectives from patients to carers to staff. Public engagement: Does it make sense to the user? Writing the report: Issues over understanding audience – as a document for the public to understand and engage with the issues it needs to avoid jargon and simply ‘internal’ statements and language. Making sense of the numbers: Use data wisely and don’t overwhelm. Can it be expressed graphically with appropriate context. Include stories: We know that stories are an incredibly powerful way of conveying messages – what are the experiences, stories and perspective which would support your statement? Public engagement: Invite patients and the public to ‘road test’ your statement: does it make sense to them? What’s not clear and needs to be clarified? What would they find helpful to include in the document? Engaging your audience and sharing your Annual Quality Statement

Annual Quality Statement: Lessons learned (3) Brevity is best: Keep it short – the challenge of writing less to convey more. Chunk the content: Presenting the content in manageable amounts. Creating useable content to increase engagement: Website news items, video, blogs, social media updates. I WRITE like it’s WAR & PEACE and EDIT like it’s TWITTER Brevity is best – The shortest presentation often takes the longest time to prepare because of the thought needed of what to include and leave out. The shorter the piece the more likely it is individuals will engage with it. Chunk the content – The challenge of not thinking in chapters – but instead stories, or a data graphic, or a perspective that you can use as a standalone item or use to draw individual’s into the statement. Creating useable content – Can you encourage someone in your organisation to blog about your statement, perhaps create a video that outlines key material, or provide facts and statistics that individuals can tweet. Engaging your audience and sharing your Annual Quality Statement

Exercise: You’ve completed your Annual Quality Statement – it’s been approved by everyone and it’s now sitting on your desk. What are your plans for circulating it within the organisation, amongst key stakeholders and the patients and the public in your community? Annual Quality Statement – Next steps for 2014/15

What can you produce? News items about the AQS – key messages Patient stories Video Social media copy Presentation for induction and management meetings Press release Posters Annual Quality Statement – Next steps for 2014/15