Progress Report August 16, 2010

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Presentation transcript:

Progress Report August 16, 2010 Good evening, thank you for the opportunity to present a progress report from the EDC. My briefing is augmented by some visuals which you may direct your attention toward and for folks watching from home.

Strategic Planning Goals for Economic Development Target areas for redevelopment Develop a marketing plan for aggressive economic development Among the 20 high priority strategic goals identified by the Village for the next 2 year period, 2 of them are related to ED with the EDC charged to respond. Read from slide.

EDC Strategic Planning 3 sessions in May 2010 Chamber of Commerce and Village participation This past May, the EDC Board including the Chamber pres, the Vlg plng dir, the Vlg pres, and the Vlg mgr, met in a series of sessions to talk strategy and our plan or action.

Working Definition Economic Development Marketing attracts and retains commercial investors and businesses to the community

Redevelopment Sites Mapping

Marketing Strategies for Economic Development Public relations plan to foster economic development

Retail Niches We Seek

Glen Ellyn Real Estate Newsletter

Brokers and Developers Workshop

Website Optimization

News Bureau 7/27/10 | 200 views “Glen Ellyn Signs Encourage New Business Inquiries Glen Ellyn EDC and Downtown Alliance Partner to Create Appealing Visuals, Drive Interest Attractive store windows, especially in small business districts, are an important part of generating interest and creating a positive experience for shoppers. But too many vacant windows can have a negative impact. In Glen Ellyn, the Economic Development Corporation (EDC) and Downtown Alliance have teamed up to fill those windows with attractive signs and décor, effectively “staging” them with visual cues in the same fashion as staging a home for sale….”

Bridge Marketing Gap for Shoppers Transfer shopper attraction to the Downtown Glen Ellyn Alliance

Bridge Marketing Gap for Shoppers Window Staging

Bridge Marketing Gap for Shoppers Social media thru 2010

“Vibrant” Metric A “vibrant business community” is defined by viable, successful businesses with healthy consumer traffic and an ideal occupancy rate of 90%.

Business Metrics Baseline completed (2007-2009) About 370 businesses tracked Downtown mix: 60% retail, 40% service Turnover rate was higher in 2008 than 2009

Recruitment Targets IMAGINE YOUR BUSINESS HERE

www.glenellynedc.com info@glenellynedc.com 630.469.0937 Thank You