Marketing Committee Meeting - 19 12th September 2018

Roll call AREA Marketing Committee members 3D Studio Blomberg Ltd . AREA Marketing Committee members 3D Studio Blomberg Ltd Bosch NSF - EyeSucceed RealWear Upskill ThreeSixty Reality Appearition Pty Ltd. Brainwaive Georgia Tech PEREY Research Scope Technologies Vital Enterprises ARvolution Contextere Iristick NV PISON Technology MTC XMReality AB Atheer Labs CrossComm, Inc Lockheed Martin Proceedix UI Labs (DMDII Partnership) Wuschsicht Boeing EPRI Newport News Shipbuilding PTC Theorem Solutions Augumenta Logisitview

As participants in this meeting, we need to be mindful of the constraints of antitrust laws. There shall be no discussions of agreements or concerted actions that may restrain competition. This prohibition includes the exchange of information concerning pricing, rates, coverages, market practices or any other competitive aspect of an individual company’s operation. Each participant is obligated to speak up immediately for the purpose of preventing any discussion falling outside these bounds. Antitrust Policy

Timing Agenda item 2 mins Call to order, administrivia and presentation review Membership update 15 mins AREA Workshop ’19 Introduction Working group needed Future events ISMAR (AREA workshop) AWE EU (Pavilion, VIP, breakfast meetup) Singapore Conferences EWTS (AREA meetup?) 10 mins AREA webinars Research and Security webinars Future ideas for members webinar AREA and EPRI call for case studies 5 mins Human Factors working group 3 mins AREA Safety Committee infographic Social media & news update 1 mins AREA newsletter update Ideas for September 1 min Events update Next meeting:  10 October 2018 – 12pm Eastern

Membership update Total members = 54 As of the 12th September 2018

AREA membership update – Aug & Sep 2018 Contributor Non Commercial Startup 5 new members

Current Membership 54 members

54 members – 12 September 2018

Membership by Class 54 members

Future events AREA Workshop ’19 Working group needed

AREA Workshop 2019 AREA Workshop Building on the success of our DMDII & AREA Chicago workshop earlier this year we’re keen to replicate this event by also offering a “scaled down” version that can be replicated across other events. This is a key event for the AREA with planning beginning now. Benefits include: Highlights AREA members as practitioners and industry leaders Creating collaboration and synergy in the AREA ecosystem Sharing of ideas, best practice, challenges and so on Introducing and expert point of view on the topics that really matter by inviting specialists to talk and share experiences Potential new business opportunities

AREA Workshop 2019 We need your input to: Define the agenda Cost structure Outreach and promotion Help to run the event We’re currently seeking a new partnership for 2019 as we’ll be unable to leverage our relationship with DMDII. Are you able to join the AREA Workshop working group and be part of regular monthly meetings up to the event in March?

How best to support / offer most value to AREA members? Future events How best to support / offer most value to AREA members? ISMAR AREA Requirements workshop AWE EU Speaking AREA Pavilion VIP AREA breakfast meetup Singapore Conference EWTS AREA meetup?

ISMAR - 16th Oct - Munich AREA Supported IEEE ISMAR 2018 Enterprise AR Functional Requirements Workshop AREA events page - http://thearea.org/event/ismar/ Can you support the team? This workshop will shed new light on the requirements’ current status, and provide valuable inputs to the further refinement and applications of the enterprise AR requirement documents

AWE EU - 18th & 19th Oct - Munich Are you / your company attending? If so, let us have the details of these individuals so that we can be sure to include them in our activities Amongst other activities, the AREA will also be hosting a breakfast event and speaking on a panel focusing on the AR research element. Are you speaking at the event or do you have a booth? The AREA can help to promote both of these so please let us know. Also, can you provide a case study for the AREA video? If so, please send to angela@theAREA.org

AWE EU - 18th & 19th Oct - Munich AREA Pavilion After discussions with the AWE EU team we’re pleased to announce that the organisers are able to support the idea of an AREA Pavilion. An email has gone out to all AREA members asking for an expression of interest, however, we’ve had a limited response. This can be a valuable, cost-efficient way of securing a presence at this prestigious event so please do get in touch. AWE Auggie Awards Organisers are looking for VR/AR projects for the Industry-Academia Collaboration Category. Nominations are free and other projects can also be also nominated from your submissions are open till September 15. More information about the award can be accessible from here www.auggieaward.com

AWE EU - 18th & 19th Oct - Munich AREA VIP offering Working with AWE to provide a “guided tour” around the expo floor Offering insight and overview of the AR ecosystem If you are bringing customers – can add to the VIP list

AWE EU - 18th & 19th Oct - Munich Breakfast meeting Invite to AREA members, VIP’s, enterprise customers / providers interested in joining the AREA Previous events Introductions (Networking) Overview of the AREA (Executive Director) Benefits of membership (AREA members) Committees Research Networking Ideas to improve event / opportunity to network?

MEET THE AREA AREA breakfast briefing Friday 19th Oct 8am to 9am Why should I attend…. Learn about the work of the AREA and how it might benefit you organisation Chance to meet innovative AR companies in an informal environment Create and build new relationships and partnerships Quick, easy and great way to get up to speed on the latest in the industry Network with other Enterprise companies MEET THE AREA Come and meet the AREA members and be part of the Enterprise AR ecosystem Meeting place tbd

AREA participation @ 2 * Singapore events AR&VR Summit TechXLR8 18 Sep – 20 Sep AREA media agreement to follow AREA Agent Chairing event Agent provide report status of regional opportunity Working with AREA APAC Agent (Darren Lou) AR VR for Enterprise 31 Oct – 1 Nov AREA media agreement AREA ED speaking at event ED to provide report of status of Singapore opportunity Working with AREA APAC Agent (Darren Lou) Interested in the opportunity in Singapore?

EWTS – 9th to 11th Oct Are you attending EWTS? Opportunity to network / informal meetup Looking to further develop relationship with EWTS AREA membership discount to EWTS AREA thought leadership content promotion Other ideas for networking at the event?

AREA webinars Future

AREA webinars – Security committee AREA Security webinars (proposals) Internal - AREA Security Report Nov (date to be agreed) External - State of AR Security in the Enterprise External - Overcoming Barriers to AR Project Implementation: A Security Perspective Dec (date to be agreed) Can you participate? Add value to the webinar?

AREA member exclusive research webinars Safety and Human Factors Assessment Report and Framework - 26th Sep https://attendee.gotowebinar.com/register/2485969795511998978 Member Research projects – 4th Oct Featuring Research Results from EPRI & Boeing – https://attendee.gotowebinar.com/register/4123373505178483970 Future - CrossComm (tbc) – any others? Best AR Research Practices Task Force Report - tbc Can you participate? Great way to promote your work

New AREA webinars Safety and Requirements Committee webinars in planning Looking for ideas for 2018 / 2019 Ideas Industry focus Use case studies Technology Getting started in AR Reducing the barriers to adoption (overview) Please provide ideas? What would help promote the ecosystem / your company?

AREA and EPRI call for case studies

Tell Us Your Enterprise AR Success Stories! Any content (videos, case studies, content, graphics, photographs and any other media) about AR and wearable technology to:  enforce adherence to task procedures, particularly safety procedures (your technology in action) understand ROI and benefits gained from delivering AR projects (e.g. examples of helping enterprises achieve higher efficiencies or reduced error rates)

Your Content will be Added AREA  website portal, promoted to the ecosystem (via social media etc) and at conferences attended by the AREA  EPRI  included in an upcoming EPRI reports that thousands of utility decision makers will see.  It will be featured in a trade publication, social media publicity campaign and will also serve as the basis for launching funded proposals to our EPRI members 

Your Company Gains You will receive attribution, links back to your company to all contributions and will be seen by thousands of decision makers

Human Factors working group

Human Factors Research Task Force Tackle important questions What are the most important human factors research questions for AREA members? Develop, evaluate and provide feedback about research protocols/methods Create a procedure for collecting, etc. Design/host webinars (schedule, invite experts, etc.) Write and/or promote posts about Human Factors Research on member blogs (or the AREA blog)

Can you provide leadership? Frame/guide the work (via bulletin board or e-mail) Solicit volunteers and manage volunteer inputs Schedule and host task force meetings Compile and provide results to AREA ED Report to the Research Committee (5 min monthly)

AREA Safety Infographic

Social media & news update

Social media update Plans for next Quarter: LinkedIn has strongest measurable impact, both own page and ARVR Professionals Group. Planned announcements to the group (13.7k members) to run from next week every 7 days on Tuesdays – these will be featured in the discussions and delivered to members’ inboxes. Messages will have strongest CTA around work we’re doing with enterprises and how enterprises can engage and benefit from the AREA: - Singapore events EWTS – which members are participating AWE EU plus breakfast networking and members who will attend Release of AREA research Human and Safety Factors 4th research project news & call to support with short survey AREA workshop event in March plus analysis of survey If you haven’t already joined the group please join “Augmented & Virtual Reality Professionals” Twitter – Planned outreach to top 20 industry accounts and magazines in each target industry where we see AR commonly used e.g. manufacturing, engineering, healthcare, aerospace, etc. Aim to get further exposure this way to amplify PR efforts and wider into business, not just existing AR ecosystem.

AREA news letter

AREA newsletter Ideas / input for September 3rd AREA research review 4th AREA research overview 50th AREA member joins Where to meet the AREA New member interviews

Events overview

**New** events recently added to the website Watch this space for new events, happening later in the year and early next year …. Events where we’ve secured a member discount

AREA ED attending Date Event Jan AR in Action - Boston Feb AREA Workshop – DMDII Mar MTC workshop Wearable (AR world) – London May AR/VR innovate – Dublin VRX Europe – Amsterdam AWE US – Santa Clara Jun VR/AR world – London VRX US – Boston Oct AWE EU – Munich EWTS US (Austin) Enterprise AR VR Singapore Dec DEN - London

Events listing What events are you attending in 2018? Industry and AR events? Opportunity for AREA pavilion? Listing on AREA web site Discounts and Speaker opportunities Promote talks via blog / news / social media Please let angela@thearea.org know

AREA marketing committee future dates Next meeting 10 October 2018 12pm Eastern

2018 H2 – AREA Committee plan Looking at ways to share / subscribe to calendar AREA Committees Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Executive 04/07/18 18/07/18 01/08/18 15/08/18 12/09/18 26/09/18 10/10/18 24/10/18 07/11/18 21/11/18 05/12/18 19/12/18 Research 19/07/18 16/08/18 20/09/18 18/10/18 15/11/18 20/12/18 Membership Security 17/07/18 21/08/18 18/09/18 16/10/18 20/11/18 18/12/18 Requirements 10/07/18 14/08/18 11/09/18 09/10/18 13/11/18 11/12/18 Safety 03/07/18 07/08/18 05/09/18 02/10/18 06/11/18 Marketing 11/07/2018 08/08/2018 12/09/2018 10/10/2018 14/11/2018 12/12/2018 AREA Meetings Board 04/09/2018 04/12/2018 Round Table 24/07/2018 28/08/2018 25/09/2018 30/10/2018 28/11/2018 Events Webinars EWTS 8-10/10/18 ISMAR 15-17/10/18 AWE EU 18-19/10/18