DUSS Project Jiyeon, Seoyoung, Mateo & K.K. P&S INNOVATION Group #7

Table of Contents Problem Definition Problem Analysis System Development Product Development Conclusion What would be discussed P&S INNOVATION Group #7

Problem Definition

Headlines – Death of Seniors living alone (source : MK News, Newsen, Seoul News, Herald Economics ) P&S INNOVATION Group #7

Problem Definition Urgent emergency, especially in the health aspects, might occur to the seniors who live alone. It is often difficult for the offspring to get notified of their parents urgent situation. What are the main problems? P&S INNOVATION Group #7

Problem Analysis

Koreas Demographic StructureHousehold distribution of seniors(65~) 0~ 14 15~ 64 65~ Living alone 1. Increase in the number of solitary seniors (source : Statistics Korea ) P&S INNOVATION Group #7

Problem Analysis Interview What offspring wish to give 2. Offsprings concerns for their parents health (Target Customers) S (47), Seoul resident, working in department store, Living with her husband and 2 children As my mom lives alone in the countryside and shes getting older and older. She has high blood pressure and she once experienced a really dangerous situation. Of course, I know I should be responsible for her health, but my current situation just doesnt allow me to be fully responsible since Im working. Besides she refuses to live in Seoul, so I have huge concerns BEAUTY PRODUCT 14.4 (source : Interpark ) P&S INNOVATION Group #7

Problem Analysis 3. Solitary Seniors concerns related to health issue (Target Users) Solitary Seniors main concerns(65~) HEALTH ISSUE 37.9 FINANCIAL ISSUE 43.6 LONELINESS 9.5 NO DIVERSION LACK OF HELP IN EVERYDAY LIFE LACK OF WELFARE FACILITY NO JOB OR EMPLOYMENT INSTABILITY ETC. WEAKENING OF RESPECT FOR SENIORS INHOSPITALITY FROM FAMILY (source: Statistics Korea ) Seniors Self-evaluations on their health status(65~) SENIORS LIVING WITH OFFSPRING SOLITARY SENIORS VERY GOOD GOODAVERAGEBADVERY BAD (source: Statistics Korea) P&S INNOVATION Group #7

Problem Analysis 4. Where solitary seniors wish to live Whether seniors wish to live with their offspring(65~) Place Seniors wish to live(65~) YESNO THEIR OWN HOUSEFREE SANATORIUM CHARGED SANATORIUMETC. SENIORS LIVING WITH OFFSPRING SENIORS LIVING WITH OFFSPRING SOLITARY SENIORS SOLITARY SENIORS (source: Statistics Korea) P&S INNOVATION Group #7

Problem Analysis 5. Two different desires Concerns about their HEALTH Wish to live SEPERATELY from their offspring CONTRADICTION Opportunity for NEW Product Development P&S INNOVATION Group #7

System Development

The situation that seni ors could not handle o n their own Faint Strong physical shoc k (Mostly involves fr acture) Heartbeat Blood pressure Stress level Shock level System Development 1. What does it measure? P&S INNOVATION Group #7

Cerebral hemorrhage –Subarachnoid hemorrhage –Hemorrhagic infarct Cardiac infarction System Development 2. What kind of diseases can be covered? P&S INNOVATION Group #7

System Development 3. How it works? P&S INNOVATION Group #7

Suspicious Urgent 3. How it works? (cont.) System Development P&S INNOVATION Group #7

Product Development

Brainstorming for the product design P&S INNOVATION Group #7

Universality(1) – Everybody should be able to use it Unconsciousness(1) – The user should not be aware that they are using the product Permanence(2) – It should be permanently wearable Acceptability(3) – Using the product should be socially acceptable Invisibility(4) – It should be difficult for people to know that you are using the product Size(5) – Small size would be preferable Product Development Important criteria to be considered P&S INNOVATION Group #7

Pass Universality Acceptability Fail Unconsciousness Invisibility Permanence Acceptability Product Alternative (1) - Wristband Product Development P&S INNOVATION Group #7

Product Alternative (2) - Anklet Pass Universality Acceptability Fail Unconsciousness Invisibility Permanence Acceptability Product Development P&S INNOVATION Group #7

Product Alternative (3) - Headband Pass Universality Acceptability Fail Unconsciousness Invisibility Permanence Acceptability Product Development P&S INNOVATION Group #7

Pass Acceptability Fail Universality Unconsciousness Invisibility Permanence Product Alternative (4) - Glasses Product Development P&S INNOVATION Group #7

Pass Universality Unconsciousness Invisibility Permanence Fail Acceptability Product Alternative (5) - Implanted Chip Product Development P&S INNOVATION Group #7

Color: Skin color Material: Nylon/Polyester Final product Product Development P&S INNOVATION Group #7

DUSS Project System & Product Development P&S INNOVATION Group #7 Detect Urgent Situation of Seniors

Conclusion Prospect for DUSS Project P&S INNOVATION Group #7 Household distribution of seniors(65~) (source : Statistics Korea ) Even greater opportunity lies on Non-solitary seniors as well!!! Living alone

Q & A