3.1m 0.7m 6% 1.5% CAR FANS CAR FANATICS MOTORING SEGMENTATION

Slides:



Advertisements
Similar presentations
Pearl & Dean Cinema & Travel. Overview Cinema provides a great platform to showcase travel brands and destinations £6.7 million has been spent on cinema.
Advertisements

Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.
Ashley Karp William Dunleavy Erin Kelly Kallie Flor Brian Foran.
New Car Buyers Attitudes to Mail May 2011 Author: John Bliss, media insight manager, MMC Source: TGI, BMRB, Ebiquity.
 Lesson 3.  At the end of this lesson, we will know why people use the media, and be able to comment on our own consumption of media products.
1 Newsbrands and finance. Newsbrands have a wealthy audience…
In all its forms, media influences what we buy and what we think.
Thousands of people place bets on football, the sport with maximum number of fans worldwide. Over the years, Sbobet has developed into a platform.
Arts audiences: insight 2011 Arts audiences: insight.
© 2010 Kantar Media 1 1 Northern Ireland TGI 2011 Media Developments and Trends.
Evaluation Question 4: Who would be the audience for your media product? Jamie Beveridge.
Source: BBM Analytics RTS Spring 2011/Fall 2011 Internet Users (18-24) Avg. Weekly Hours Spent with Television.
Made by Bokova Masha Form 8 «V». The press The radio Television.
TGI: Courting the student market (18-24s in full-time education)
Pro Sports Fan Demographics
MASS MEDIA. mass media pic Television pic convergece.
The New Authority on Automotive Collections INVESTOR GARAGE Powered by Drive 4 Entertainment Just Arrived.
Chapter 10-4 PLAN PROMOTION.  Any form of communication used to inform, persuade, or remind  Used to influence knowledge, beliefs, and actions about.
Quarterly Update Q Film4. Film4 Highlights Film4 reaches more ABC1 Men on a monthly basis than competing media (cinema, National Geographic, Empire.
Out of Home works for Motor brands. Leading Motors brands use Out of Home to drive awareness £6.2m EE £4.7m£3.2m£2.5m £2.25m £2.23m£2.1m£1.8m£1.65m.
Pearl & Dean The Cinema Audience & Their Cars. The Cinema Audience & Cars 39% are the main driver 21% are the main decision maker in model choice 33%
PASSION POINTS THE FOODIE. THE FOODIE SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 SUPER KEEN FOODIES KEEN FOODIES FOODIES 9.6m 4.05m 1.4m 19%
Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:
| |Ralph Bunche Road, Elgon Court, Block D1, Upperhill,Nairobi,Kenya
Quarterly Update Q Film4. Film4 Highlights Film4 reaches more ABC1 Men on a monthly basis than competing media (cinema, Empire & FHM) The top 10.
PASSION POINTS HOLIDAY & TRAVEL. THE HOLIDAY & TRAVEL SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 SUPER KEEN TRAVELLERS 7% 1.6% MARKET SIZE%
PASSION POINTS SPORTS. THE SPORTS SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 ACTIVE ENTHUSIASTS 41% MARKET SIZE% OF GB POP SPORTING SPECTATORS.
Community Newspapers Drive Results
W HAT IS AN ADVERTISEMENT ? Write down your definition on a piece of paper. Definition: Something that is trying to influence a person to “buy” a product,
What kind of media institution might distribute your media product and why? By Gemma Stanley.
PASSION POINTS MOTORING. New research from Dennis Publishing and buyacar.co.ukhas revealed that people’s attitudes and behavior to buying cars is changing.
MASS MEDIA 1. Main role of mass media 2. Press, radio, television 3. The Internet 4. Negative impact.
PASSION POINTS ENTERTAINMENT. THE ENTERTAINMENT SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 MUSIC LOVERS THEATRE LOVERS FILM LOVERS 8.4m 2.0m.
PASSION POINTS MOTORING. THE MOTORING SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 CAR FANATICS 6% 1.5% MARKET SIZE% OF GB POP CAR FANS3.1m 0.7m.
Dcm audience insights women.
Dcm audience insights women.
Dcm audience insights adults.
Dcm audience insights MEN.
London to Birmingham Rail Line
Dcm audience insights ABC1 WOMEN.
Dcm audience insights women.
Film4 Quarterly Update Q
MAIN SHOPPER WITH children
Reach of News media & Social networking (4 wks)
CORE GAMING 1.9M* Unique Visitors
Dcm audience insights ABC1 ADULTS.
Dcm audience insights ABC1 MEN.
GAMING INDUSTRY An Evolve Marketing Insights Special Report
What is an advertisement?
Consumer insights – direct mail and people aged 35-44
Passion Points Sports.
MM 39% MINUTES PAGES 39% 34% Minutes Videos 39% SPENT
Technology Changes American Life
THE FOODIE SEGMENTATION
Distributing media products to audiences
Film4 Quarterly Update Q
Current Issues in Sport
OTT Is About Convenience, Both From A Time & Place Perspective
‘THE CHRISTMAS PLANNER’
6.6m 2/6 4/6 DAY TRIPPERS SUPER DAY TRIPPERS 19.7m 37.9% 12.8%
Passion Points DAY TRIPPERS.
HOLIDAY & TRAVEL SEGMENTATION
Passion Points News & Current affairs.
8.2m 1.7m FASHION FANS SUPER FASHION FANS FASHION & BEAUTY
ENTERTAINMENT SEGMENTATION
6.8m NEWS FOLLOWERS SUPER NEWS FOLLOWERS 22.9m NEWS & CURRENT AFFAIRS
Places and activities.
Drinking Out Of The Home
Discussion Questions: Why do you think sports marketers are focusing so much on social media initiatives as part of their marketing strategies? Are.
Film4 Quarterly Update Q
Presentation transcript:

3.1m 0.7m 6% 1.5% CAR FANS CAR FANATICS MOTORING SEGMENTATION MARKET SIZE MOTORING SEGMENTATION 6% 1.5% % OF GB POP Source: GB TGI 2016 Base: All Adults 15+

2/7 Magazines Newspapers Word of Mouth Internet Television AGREE WITH 2/7 STATMENTS Magazines Very Interested in: - Cars & Motoring Newspapers Word of Mouth Have a large amount of knowledge about: - Cars Internet Regularly visit sites on: - Motoring Television Programme Types: Usually Watch Cars & Motoring Sports & Leisure Motor Sports: - Regularly partake in - Paid to watch at venue CAR FANS AGREE WITH 4/7 STATMENTS CAR FANATICS Source: GB TGI 2016

Source: GB TGI 2016 Base: All Adults 15+

MEDIA CONSUMPTION MNQ 1: Heaviest 20% of each media (excl. cinema) Source: GB TGI 2016 Base: All Adults 15+

TOP MAGAZINES – By index CAR FANS CAR FANATICS EVO 634 Practical Classics 618 Classic Cars 599 Autocar 592 Auto Express 576 F1 Racing 539 Classic & Sports Car 537 What Car? 498 Performance Bikes 494 BBC Top Gear 483 Practical Classics 1,399 Auto Express 1,218 F1 Racing 1,201 Classic Cars 1,112 EVO 1,107 Autocar 1,098 Classic & Sports Car 987 Super Bike 941 What Car? 909 Autosport 897 Source: GB TGI 2016 Base: All Adults 15+

SPENT £30,000 OR MORE ON CURRENT CAR CAR FANS CAR FANATICS 178 INDEX 219 BUY A CAR FOR PLEASURE CAR BUYING 263 383 SPENT £30,000 OR MORE ON CURRENT CAR Source: GB TGI 2016 Base: All Adults 15+

HEAVY SUPERMARKET SPENDERS INTEND TO BUY A TELEVISION IN THE NEXT 12 MONTHS HEAVY GAMING SPENDERS 127 150 172 CAR FANS 152 175 243 CAR FANATICS INDEX Base: All Adults 15+ Source: GB TGI 2016

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.