Unit 3- The Media in Government and the Legislative Branch

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Presentation transcript:

Unit 3- The Media in Government and the Legislative Branch

Lecture- Impact of Media on Politics

Rights of Media From print to broadcast media Public vs. private Limits of influence: Only 10% of voters well-informed on issues Selective attention Primetime shows are entertainment, not information “Skimming” the news

#1 Media- Television FDR 1939 1400+ TV stations CBS, ABC, NBC The power of cable… 2/3 of households

#2 Media- Newspapers 11,000 1/2 the US adult population reads newspaper every day In decline due to radio, television, and internet

#3 Media- Radio Convenience 10,000 AM-News FM-Music 20 hours per week Serve minority audience Primarily entertainment

#4 Media- Magazines 10,000 Target specific interests Top sellers: -Modern Maturity -TV Guide -Reader’s Digest Top news magazines -Time -Newsweek -U.S. News and World Report

Impact on Electoral Politics Media determines what is important “Inner Ring” Candidates less dependent on parties Voters “see” candidates in certain ways

Techniques used Sound bites Pack journalism Horse Race Journalism Media as Celebrities Negative Advertising Rhetorical Presidency Spin Gaffes

Assignment On page 194, the book discusses how to conduct a poll. You and your group of 3, must take part in the polling process. Conduct a poll and report it back to the class using % with pie graphs. Poster board or PowerPoint! Due Friday! Get to work!