Proposals & Project Specifications

Project Specification Some firms issue proposals out to qualified candidates prior to contract. Others firm up a project specification subsequent to being hired. Some may do both. There are pros and cons to both.

Components Web Site Hierarchy Detailed Project Description Budget Schedule & Phases

Web Site Hierarchy The “Information Architecture” of the site. A site map

Detailed Project Description Depending on your level of involvement in the venture it may include elements of a business plan, or simply a description of your resulting Web site.

Suggested Outline* *Ford Harding - Rainmaking Cover Letter Executive Summary Project Understanding Background on firm, team, reliability and experience. Project Outline Deliverables Assurances Timing Fees Authorization

Suggested Outline - Kevin Cover Letter Brief Overview of the Site (Executive Summary) Site Purpose, Goals, and Target Audience (Project Understanding) Deliverables Current State of Site and/or Content Task Outline and Timeline Technical Considerations Browsers and Technologies File Sizes and Bandwidth Programming Needs--Forms, Calculations Screen Size Look and Feel Overview Colors and Style Template Interface Design Font Styles Illustrations and Photography Site Owner, Manager, and Production Team Fees Site Map