abc UK Mobile Market - an Overview Kenny Osborne Oftel Statistician
abc UK mobile market: summary of current trends Continued growth –although recent signs of slowdown Increasing competition Falling prices
abc Mobile market still growing More mobile subscribers than fixed lines; Three quarters of adults now own a mobile phone Two thirds of mobile owners choose to use mobile instead of fixed in some circumstances
abc Mobile ownership becoming more universal
abc Increasing competition: converging market shares Vodafone BT Cellnet Orange One2One
abc Long term price trend is down but some recent rises Low use High use Average
abc Usage patterns are changing Call minutes per subscriber per month Text messages per subscriber per month
abc UK consumer getting a good deal overall
abc Mobile Market Review: Market is prospectively competitive Consumer in many respects getting a good deal but… high roaming & off-net prices some evidence that consumers find information about mobile services confusing