Estonian Tourism Conference Steering uptapped tourism potential to the Nordics and Baltics Mikko Turtiainen, VP Global Sales.

Slides:

Advertisements

Similar presentations

SECTOR PROGRAMME ON TOURISM. Will be done by consultant, Nordic Marketing Financed from Barents 2010.

Advertisements

Copyright 2004 – Biz/ed Products and Services BTEC National Travel and Tourism.

IP Surveillance Business Partner Program April 2014.

Stephen Lawrence Leeds School of Business University of Colorado Boulder, Colorado 1 ESSAM 2011.

Marketing Heritage Tourism

1 Defining Marketing for the 21st Century

Why Brazil? World focus for next 4 years. Emerging Economy Infrastrcuture Development. Rich Natural Envioronment. Good relationship between both countries.

Realtor Television Network A Television Network dedicated to the Global Real State Market.

Copyright 2005 – Biz/ed Marketing in the Travel and Tourism Industry BTEC Travel and Tourism.

Travel is the largest export industry in the world.

YOLO You Only Live Once.

Marketing 101 JOMC 272. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

Copyright 2006 – Biz/ed Major Transport Routes 1 BTEC Travel and Tourism.

WTO - Europe Year 2003 : Will tourism pick up again? Presentation by Luigi Cabrini, Regional Representative for Europe World Tourism Organization (WTO)

1 Defining Marketing for the 21 st Century 1. Chapter Questions  Why is marketing important?  What is the scope of marketing?  What are some fundamental.

Eyal Cohen, V.P. Business Development 1 Generating New Leads in Your Local Market and Replicating Sales May 2011APM Annual International Partners Conference.

While their approaches and structures vary, official destination marketing organizations (DMOs)—sometimes called CVBs (convention and visitor bureaus)

Skillsnet TRENDS AND SKILL NEEDS IN THE TOURISM SECTOR INTERNATIONAL WORKSHOP, April 2004 Working group II New trends and developing services in.

MSc. Nataša Ranitović, Cluster Wellness Serbia Google Play “Health & Wellness Guide”

Applying the Terms.  The process of developing, promoting, and distributing goods and services to meet the needs of customers.

Cluj Napoca: proposal for a new tourism and marketing strategy Case study diploma year Bellinzona, Cluj Napoca September-October 2010.

Innolink Group offers its customers comprehensive services to achieve success and growth. Innolink Group consists of the following subsidiaries: Innolink.

Paper Three: SWOT, Target Market, Positioning MKTG 241 Due: March 8, points.

The Global Market Information Database (GMID)

Marketing in today’s economy (week 1) Dr. Ananda Sabil Hussein.

Industry Analysis Entrepreneurship Business Plan.

Hard Harder Real Hard DoubleToo Hard.

The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,

OVERVIEW OF TRAVEL, TOURISM, AND RECREATION MARKETING 2.01 Recognize basic information associated with the development of the travel, tourism, and recreation.

The Future of Global Tourism The environment today –Vulnerability –Resilience –Reclamation.

3.05 Entrepreneurship 1 CONDUCT MARKET ANALYSIS. MARKET ANALYSIS What Is It ? An evaluation of the market for a company's goods and services. For example,

By: Brendan Conn. Marketing Function  Marketing implementation involves activities to put marketing strategies into action.

Promotions. SALES PROMOTION The Growth in Sales Promotion Sales Promotion Planning The Primary Categories of Sales Promotion.

2015 Review and Outlook for 2016 Your Company Name Here Presenter Name Here.

Lesson 2 – Market Segmentation and Marketing Mix.

Providing a Seamless Visitor Experience Tim Manson and Toni Frost Marketing Birmingham 9 th October 2008.

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Shoemaker, Lewis, and Yesawich: Marketing Leadership in Hospitality and Tourism,

1 Defining Marketing for the 21 st Century 1. Chapter Questions  Why is marketing important?  What is the scope of marketing?  What are some fundamental.

Industry Analysis You must identify:  Sales potential of your product  Your competition.

Social Media in the [Name] Industry Created by [Student Name]

DESTINATION AND ENTERPRISE MANAGEMENT FOR A TOURISM FUTURE presented by Nina Mistilis University of NSW Larry Dwyer (University of NSW) Deborah Edwards.

Zenithinternational specialist consultants to the food and drink industries worldwide STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET.

Celebrate Ontario Supports new/existing festivals and events with programming enhancements marketing campaigns that increase tourist visitation and spending,

Progressive Market: A Market Research Consultancy Firm That Offers Accurate and Precise Market Reports  Progressive Markets has more than 442 high quality.

Capital Markets Day 14 March 2017.

Product Development & Distribution

ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION

1 Defining Marketing for the 21st Century

Making a Business of Recreation

Hospitality and tourism industry

FOOD FOR TOURISTS AND FOOD TOURISM

UNIT - 1 MARKETING CONCEPTS. What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering.

B2B sales strategy Market Analysis : Setting objectives Targeting:

University of agribusiness and rural development

Entrepreneurial Marketing & Go To Market Strategies

3.05-C COMPETITIVE ANALYSIS

Business Startup & Expansion

1 Defining Marketing for the 21st Century

SEA TOURISM IN TURKEY Bridging the two continents Turkey, is a gateway to East and West. It is centrally located between Asia and Europe; the Black Sea.

MARKETING A SOCIAL DEFINITION: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering,

overview +9.5% +4.4% OUR INDUSTRY $4 billion Sales Volume (210k Weeks)

Report Writing.

Nutritional Supplements for Active Adults

Defining Marketing for the New Realities

Activity- To be a successful “marketer”, one needs many different skills and a lot of knowledge. With a partner create a list of all of these skills and.

Welcome to Finnair A350 era.

Thank you Minister. This strategy has been over a year in the making, and it is thanks to the members of the Steering Committee, and the organizations.

Generating Ideas.

Global Marketing.

Adroit Market Research +1 (214) Single Use License: US$ 5800 Request Sample Global.

Presentation transcript:

Estonian Tourism Conference Steering uptapped tourism potential to the Nordics and Baltics Mikko Turtiainen, VP Global Sales

Finnair strategy Growth Transformation Customer Experience People Experience AS/AY Partnership Brief 13 October 2017 | CONFIDENTIAL

11,9 million passengers during 2017 Finnair growth 11,9 million passengers during 2017

Travel Trends Growth Industry Experience travel Wellness travel Live like a local Arctic Education Cuisine AS/AY Partnership Brief 13 October 2017 | CONFIDENTIAL

How to get tourists to Nordics and Baltics Unfortunately no secret remedy, just hard work! target markets, target segments, target channels Knowledge of destination & service offering Partners Understanding the consumer / traveller Communication AS/AY Partnership Brief 13 October 2017 | CONFIDENTIAL