Smart Self Promotion for Women… Without Bragging! Rosalie Marcus, The Promo Biz Coach www.PromoBizCoach.com

Agenda Why it matters Self promotion myths How to position yourself for greater visibility Low cost, no cost, self promotion secrets Keeping the momentum going If you don’t have a self promotion strategy no one will know about all the This Photo by Unknown Author is licensed under CC BY-SA-NC

Question? What are you currently doing to promote your business? Do you have a visibility strategy? This Photo by Unknown Author is licensed under CC BY-NC

Why You May Struggle With Self Promotion Women are taught to be self-effacing Don’t be a show off Don’t talk about your accomplishments Don’t upstage your husband What messages did you get? If you’re like most women self promotion doesn’t come easily. When you get a compliment, what do you do? Say thank you, look the person in the eye and say that’s so nice of you. Tell Pat’s story. This Photo by Unknown Author is licensed under CC BY-NC-ND

# 1 Ditch the Pitch Take a genuine interest in others. Take the self out of self promotion! Find out about their challenges first. Tailor your response to their needs. Take the self out of self promotion. Elevator pitches are all about us. We feel uncomfortable saying them and we often lose our audience when we deliver our pitch. It seems fake, stylized, too rehearsed, and inauthentic. Stop explaining what you do. The prospect doesn't care. Ask what THEY do, what their biggest challenges are. Once you find out, tell them you help businesses or organizations like them [promote, achieve better results, etc.] Then ask them if you could have 10 minutes of their time to see if you can help them in the future. If you can't help, you'll tell them so, or refer them to someone else. And be able to recommend their services to your contacts. THEN you exchange business cards. Then and only then. You have officially started a relationship. Good luck! How did you get started in your work? How would I know a good referral for you? The more specific you are, the better. If you’re tired of promotional products that end up in the trash or your child’s toy box, we can help. If you know you need to market your business, but don’t know where to start I can help. Love what you do, but dislike the marketing part? Love what you do, but don’t have the time or energy to market your business? Well we do is This Photo by Unknown Author is licensed under CC BY-NC This Photo by Unknown Author is licensed under CC BY-NC-ND

# 2 Know Your Value What benefits do your services or products provide? What results have you achieved for your clients? Why should someone do business with you? We’ve been doing it for more than 30 years and never missed a deadline. Our strong connections help us find items that others can’t. We make it easy, We’re experience we know what works and what doesn’t This Photo by Unknown Author is licensed under CC BY-SA

# 3 Seek Advocates Who would you like to be your advocate? Who can recommend you? What organizations will you join? This Photo by Unknown Author is licensed under CC BY-NC-ND Your banker, your CPA.

# 4 Buddy Network Where are you most likely to meet your most wanted clients? Buddy Network: Collaborate with other women to make connections. How can you help others? Don’t sit with someone you know. You need to meet my friend… This Photo by Unknown Author is licensed under CC BY-NC-ND

# 5 Go for Awards PPAI Pyramid Award Women in Business Award Top Growing Company Award Tell my awards story. This Photo by Unknown Author is licensed under CC BY-NC

# 6 Social Proof: Testimonials Let others brag about you. Write the testimonial and have your client approve it. Put on your website, signature line, business card Ask for recommendations on LinkedIn. Ask at the right time. This Photo by Unknown Author is licensed under CC BY-SA-NC

# 7 Become a Public Speaker Speak about business promotion at… Chambers Rotary Clubs Professional Organizations Teach an Adult School Class People will perceive you as an expert. This Photo by Unknown Author is licensed under CC BY-SA-NC

# 8 Leverage Social Media Updates your social media profiles Share interesting articles Provide help People will search you out on Social Media This Photo by Unknown Author is licensed under CC BY

# 9 Use Promotional Products to Self Promote Show you believe in your products and services Instead of business card give them a memorable promotional product. This Photo by Unknown Author is licensed under CC BY-SA-NC

# 10 Believe in Yourself! You are your most valuable asset You are helping our economy grow Believe in yourself and others will too! This Photo by Unknown Author is licensed under CC BY-NC-ND

Recap: Key Takeaways Take a genuine interest in others. Ditch the pitch! Pick a few ideas and do them consistently. Know your value. Use promotional products creatively! What new self-promotion strategy will you try? This Photo by Unknown Author is licensed under CC BY-SA

Thank You from Rosalie Marcus Rosalie Marcus, The Promo Biz Coach, is a promotional products business expert, coach and speaker. Combing her skills and years experience she helps promotional products sales professionals sell more at higher profit margins to better clients. Get a FREE Special Report at her website: 10 Proven Ways to Thrive in Promotional Products Sales! Reach her at Rosalie@promobizcoach.com or 215-572-6766 www.PromoBizCoach.com