PUBLIC SERVICE ANNOUNCMENTS (PSA) REVOLUTIONARY WRITERS UNIT PROJECT

Public service announcements are messages in the public interest broadcasted by the media with the objective of raising awareness, changing public attitudes, and behavior towards a social issue.

Using the Power of Persuasion to Make a Difference

PSA Project Directions: In groups of 2-4 students, create a PSA to persuade an audience to take part in a cause or charity of your choice. You will incorporate the persuasive techniques and rhetorical devices we have been studying throughout our Revolutionary Writers unit.

Possible Project Formats Video Advertisement: No Kid Hungry Radio broadcast: Fight Childhood Obesity Poster/Flyer/Billboard advertisement:

Project Formats Summarize your argument—why people should agree with your cause or promote your charity Include the name of your cause/charity Explain why people should also support it Verbally and/or visually The persuasive techniques and rhetorical devices need to be displayed/demonstrated in both the written components and the creative formats

Requirements All 3 persuasive techniques At least 2 rhetorical devices Logos, Ethos, Pathos At least 2 rhetorical devices Repetition, Restatement, Rhetorical Question, Allusion Elements of an argument Introduction Hook, background, thesis Body paragraph Support, counterclaim, rebuttal Conclusion Rephrase thesis/sum up ideas Call to action! Typed copy of the PSA (1 per group) 3 paragraphs Bold the persuasive techniques Underline the rhetorical devices

LATE PROJECTS WILL NOT BE ACCEPTED! Due Dates B DAY: MONDAY 12/22 A DAY: TUESDAY 12/23 ONE MEMBER OF EACH GROUP MUST UPLOAD THE THREE PARAGRAPHS TO TURNITIN.COM! LATE PROJECTS WILL NOT BE ACCEPTED!

Today in the Media Center… Research and select a cause or charity to focus your PSA on (helpful link: http://www.adcouncil.org/ ) Start (and finish?) your introduction paragraph Warning: A portion of your grade will be how well you work as a group and your productivity during class/Media Center Homework Finish your introduction paragraph It will be checked as a 10 point homework grade on Monday 12/15