MODULE 7 GEOLOCATING

OCTOBER 1 “But you will receive power when the Holy Spirit has come upon you, and you will be my witness in Jerusalem and in all Judea and Samaria, and to the end of the earth.” Acts 1:8

Market Focus Your business will need to look outside the company for the input and data necessary to make strategic and tactical decisions.

Good questions to ask Who is not currently served by what you are providing? Who is currently under-serving your potential customer? Is there an age, gender, ethnic differentiation? How can you get a glimpse of viability with the least amount of capital outlay … internet questionnaire, test group?

Where is the best place to begin and why? Local Regional National International Is it by market dynamics that are best exemplified in a specific place? It is in a place that you have more impact, influence, council and resources?

Geolocating Domestic International Cyber Supply, Labor, taxation, tariffs, distribution, retail, expansion, profitibility?

Where to find data of market share and location? Trade sites Fed Gov industry statistics Chamber of Commerce HBS data Library subscriptions for business data Passport Mintel Market Research Reports Business Source Premier SRDS Directory of Trade Magazines Associations Unlimited

What is Geographic Segmentation? -- Survey Gizmo In marketing, geographic segmentation is when a business divides its target market based on location in order to better tailor its marketing efforts There are several ways in which geographic segmentation can be performed. The market can be divided by geographical areas such as city, county, state, region, country, or international region. Another option is to segment the market into rural, suburban, and urban areas. You can even use geographic segmentation to divide a market by climate, or the total population in each geographical area. Geographic segmentation allows large companies to target the varying wants and needs of customers in different regions.

Once it is established think beyond to scalability. Scalability- The capacity to be changed in size or scale. Does the project have a better chance to saturate a given location or be scaled to other locations?

Seeking Counsel Take advantage of who is here at Asbury: Accounting - Prof Walsh Marketing - Prof Moore or Ross Your Story and Managing people - Dr. Yoder FInd investors who can assess feasibility: Bank Loan Officers Venture Capitalists Small Business Owners

Seeking expert input Local Government State Government Chamber of Commerce Economic Development

October 3 Old World Timber Nate and Stevie Brown THis is the overview https://www.youtube.com/watch?v=AIZYuKlAB4g THis is the interview https://vimeo.com/user4201673/review/293267722/c459a0b2b6

October 5 Small Group Navigating Business God’s Way Week 6 - final week this Friday Begin PRAXIS 1 next Friday