Week 3 – Class 4 & 5 – Monday and Wednesday B-Cap Week 3 – Class 4 & 5 – Monday and Wednesday

Agenda LinkedIn Chapter 1 & 2 Email Assignment Passive Writing – Example Chapter 3 Declarative Statement Team Writing Blog Assignment for Monday

LinkedIn Assignment Results Good photos Header - more than just a “Student at the University of Iowa” Generally good summaries Avoid vague, generalizations (going into management) Passive language (“I have been working” to “I work”) Emphasize impact – saved $1,000, improved efficiencies by 10% etc… Suggest using a brief description then bullets Generally good consistency and grammar Average score = 12.4 High Score = 15 (1) Low Score = 10

Communication/Audience Credibility for Persuasive Results (pg 16) Shared Values Goodwill “reciprocity” (fair bargaining) “likeability” Image and Emotional Appeal Rank Expertise Authoritative

Persuade with Message Structures (pg 17) Strong Opening and Closing - benefits Problem/Solution for balanced structure One-sided vs. two-sided structure Pro/Con – which do you lead with and why? Inoculation technique – mildly opposing (bait and switch) Ascending vs. descending (most important first, least important first) Ask for Less vs. Ask for More (think negotiation) Foot in the Door vs. Door in the Face

Message Strategy - Direct vs. Indirect Direct Approach - concrete business action items Starts with the main idea Supports and justifies the idea with facts Considers other options Concludes Indirect Approach - best for bad news Starts with a buffer Provides justification* Gives the conclusion (main idea – bad news)* * These two items can be swapped

Channel Selection Know the when to use each of these channels; advantages and disadvantages of each: In Person Digital Print Factors to consider when selecting your channel(s) Richness Formality Channel Limitations (Digital/Print vs. F2F) Urgency Cost Audience Preference Security and Privacy

Chapter 2 – Writing Process Five Step Writing Process (Start big, then get small - pg. 37) Research Organize (group, arch, blueprint) Focus (key skimmable points, then add details) Draft Edit

Chapter 2 – Editing Process Inverted Pyramid (Start Big, then get small – pg 45) Strategy (audience, channel, style, approach) Macro (Design, Organization, Logic, Linkage) Micro (Brevity, Style) Correctness (grammar, punctuation)

Writing an Email (3:50) Planning Purpose: is it best to front-load or buffer the message? Key points: what are they? Why are they important? Action Items: who, what, when Writing Correct tone, professional: Consider the audience Clear, compelling subject line and content Avoid rambling, superlatives, drama Complete and Send Revise and clean Correct invites, cc’s & attachments Salutation with contact information

Routine Email Assignment #1 Schedule an interview with Ms. Sarah Moneymaker – Guano Energy Provide all the necessary information and instruction   Remember to write clearly and concisely (not wordy), and provide clear instructions with deadlines etc...  Due: In Alex’s Inbox by 5:00 Friday, September 14.

What Should be in the email?

Email Rubric – (15 points) Subject Line (1 point): Clear, Informative Greeting (1 point): Professional with appropriate formality Overall Message (3 points): Properly formatted for easy reading Logical organization and progression of thought Use clear instructive language Information/Structure (3 points): Each section (paragraph) should have a main point/objective Each objective should be appropriately and logically supported (where necessary) Each section should contain appropriate details and information Each section should conclude appropriately (not leave the reader “dangling”) Reader should know what to do, clear call-to-action Reader should understand next steps/expectations Appropriate Attachment(s)

Email Rubric (continued) Closing (2 points): Goodwill statement Professional salutation Complete Professional Signature Block Language (2 points): Clear, concise writing and phrases (no run-ono sentences, passive language) Clear and precise word choices Grammar (3 points): Free of any spelling and punctuation errors Free of any grammatical errors (verb/tense agreement, subject/article/plural agreement)

Looking Ahead Wednesday, January 30 TODAY Chapter 3 DUE – Passive Writing Effective Claims/Declarative Statements Assignments given out on Wednesday TODAY! Team Building in the Cafeteria Hidden Benefits of Keeping Teams Intact Chapter 4 BLOG POST will be assigned for Weekend Monday, February 4 Bad News Email Assignment Will discuss Case Studies Will discuss Chapter 4 Begin Team discussions

Passive Writing Example (4:05) “Rigorous courses at Tippie are providing me with a solid business foundation and my experience in the private sector has given me the opportunity to demonstrate that foundation as well as learn important customer service and teamwork skills.” [38 words] The classes at Tippie provide a solid business education to complement my customer service experience and teamwork skills for demonstrated success in the workplace. [24 words]

Chapter 3 Design for High Skim Value Headings Whitespace Typography Tables Clear Progression and Linkage (logical flow) Throughout the content Intros and Conclusions Logical Paragraphs and Sections Intro, support, conclusion Section-by-section paragraphs (ascending, descending logic)

Writing in Groups (pgs 48-49) Agree on Group Guidelines Agree on Tasks and Timelines Organize around the Five Step Process Research Organize Focus Drafting Editing

Declarative Statements Must be Specific – not generic or general Assertive – firmly state a position Must be Provable

Group Writing Exercise (4:20) Draft a Declarative Statement About How to Effectively Work On A Team One Major Idea, Tip, Best-Practice Provide at least two supporting data points Have a solid conclusion

Assignments Due Monday BLOG POST: Team Performance and Membership– Due Monday before Class Based on your experiences and philosophies, what do you believe are the most important characteristics/practices of a successful functioning business team? And Why? What are the most important characteristics and behaviors of a successful business team member? And why? If you were to interview for an open position on a small business team (3 - 4 people) why should a successful team want you to join their membership? In other words, what skills, characteristics, and abilities do you offer to help a business team’s performance and success? Readings Chapter 4, (and Chapter 3 if you haven’t already) Team Building in the Cafeteria and Hidden Benefits … (On Blog and in ICON)

Looking Ahead Monday, February 4 Blog Assignment due before class Effective Claims (Blog and ICON) Read: Chapter 4 (Micro-Writing Skills) DUE Read: Team Building in the Cafeteria DUE Hidden Benefits of Keeping Teams In Tact DUE Wednesday – Team Work Two More Case Studies (10 min. each) Team Building Team Discussion