www.lesi.org

Les Nouvelles Ad-Hoc Working Group Peter K. Hess Francois Painchaud Yvonne Chua Joenn Khoo Members of the Group Larry Plonsker Rodney DeBoos Consulting 2

Charter to recommend to the Board no later than the second Board meeting in San Diego: a plan to maximize the value of les Nouvelles to: LESI LES National societies and other various stakeholders 3

Charter Consider the need for les Nouvelles to be cost neutral or profitable to LESI economics of production current and potential future dues payments allocated to les Nouvelles Input of the les Nouvelles editorial committee 4 4

Meetings Ground work done with the help of Joenn Khoo, Ken Schoppmann, Pat Bradford (from the LESI/LES US/C office) Two telephone conferences (one including Larry Plonsker and Rodney DeBoos) One meeting at the LESI Annual meeting (June 2011) 5 5

Reducing overall cost of les Nouvelles Introducing electronic copies and reducing the paper copies Goal reducing printing and shipping costs Keeping a certain number of printed copies In line with initial responses from the 2011 survey

Increasing les Nouvelles related revenues Invite annual subscription at a fee Deal with WestLaw (Thomson) Classified advertisements and related entity ads such as CLP Look at professionalising the advertising In line with initial responses from the 2011 survey

Improve the quality of les Nouvelles Repackaging to create a more modern outlook Improve on content routine CIPO and other IP VIP interviews, devote a section on education, publish the paper of winner of Business Plan Competition, les Nouvelles 100 recognition awards, publication of sample PDS course materials to promote these programs Revise the concept of the Blue Pages – LES News Special Editions of les Nouvelles

Improve the quality of les Nouvelles

Improve the quality of les Nouvelles

Improve the marketing of les Nouvelles Create community/ discussion forum on LESI website under the les Nouvelles part to encourage discussion on articles published Co-operate with other organizations or universities e-marketing (e.g. marketing agency may create pop-ups and prioritize our publication on internet search engine) review current circulation list to increase promotion of our publication in relevant professional/ industry websites/ publications Invite members from the industry to include link to our online publication on their websites

Improve the marketing of les Nouvelles Consider having some articles fully searchable and available on the non member site of LESI Ensure that the Les Nouvelles articles are easily accessible through all National Societies to avoid the need for the members to change sites Advertise LN on LinkedIn LESI group with teaser articles. Utilize the discussion forums on LinkedIn Consider including a “two page digest” of les Nouvelles in other business magazines, it would also be an interesting recruiting tool for all of LESI and the National Societies.

Other Possibilities for les Nouvelles Engage a professional journalists Designate a liaison for les Nouvelles with every National Society (Board level?) Need to address/differentiate competitive offerings such as IAM Look at ways to partner with daily or more frequent electronic publications such as IP Law 360 or LES USA/Canada offerings “Merge” les Nouvelles with an existing magazine, or use an existing infrastructure

Questions/Comments? Thank You!

A Global Credential for a Global Industry

What people are saying! Robin L. Rasor, MS, CLP, Director of Licensing at the University of Michigan and current AUTM President, recently took and passed the CLP exam.  (March 2011) "I recently obtained, or should I say, earned, my CLP status…  I would have been eligible for the grandfathered application.  I chose, however to actually take the test in order to better understand what it entails … I am happy to report that I passed! I can now say from personal experience, it IS a good test, it CAN and WILL be an important professional certification for our members."

What people are saying! "At Merck we embrace the CLP designation as a mark of distinction. We already have 12 Certified Licensing Professionals at Merck and we expect to increase this number significantly over time." Barbara Yanni, CLP, Vice President and Chief Licensing Officer Merck & Co., Inc.

Grandfathering Taskforce Dwight Olson, LES USA/Canada Malcolm McGowan, LES USA/Canada Kathy Ku, AUTM Willy Manfroy, LES USA/Canada and LES France Pat Jones, AUTM Allen Baum, LES USA/Canada Mike Martin, LES USA/Canada Tom Picone, LES USA/Canada Paul Stewart, LES USA/Canada Francois Painchaud, LES USA/Canada Cynthia Allen, CLP Rob McInnes, LES Australia/New Zealand Heinz Goddar, LES Germany Malcolm J. Kaus, LES USA/Canada 18

Main Points Limited opportunity Extended timeframe to allow all to participate Timeline covers fiscal calendars Specific contacts with CLP volunteers and staff to address questions Targeted to seasoned professionals who will become mentors to CLP exam takers

Application & Fees Application fee = $1195 USD Candidates MUST apply online CLP will not accept applications not submitted by midnight Eastern time on June 30, 2011

CLP Exam Testing Windows - 2011 CLP, Inc. will offer the examination in: April 2011and October 2011 Applications must be submitted at least seven (7) days before the desired test date Fee $995 USD Testing partner Castle Worldwide https://www.castleworldwide.com “Our top-notch, worldwide high-stakes Internet-based testing (IBT) centers consistently win the praise of clients and candidates alike. Your candidates find clean, quiet, climate-controlled rooms and state-of-the-art computing in the office suites, universities, community colleges, and training centers that house our test centers.”

Recertification Grandfathered CLPs are required to recertify CLP credential granted for 3-year period Recertify by earning 40 Continuing Education (CE) credits Still active in licensing upon recertification Online recertification application available Fee US$400

For More Information Certified Licensing Professionals, Inc. Visit the web site: www.licensingcertification.org Contact Cynthia Allen CLP Certification Manager,, via email at callen@licensingcertification.org