KNES 452: Sports Marketing Ms. Shana Gass, MSLS, MS Reference Librarian September 2010.

Slides:

Advertisements

Similar presentations

CMNS 362 NEWS SOURCES STATISTICS / DEMOGRAPHICS & POLICY RESEARCH Sylvia Roberts Communication Librarian

Advertisements

Secondary Research Resources and Tools Lisa Guedea Carreño Library Director and Business Liaison Harold and Wilma Good Library February 1, 2010.

BUS 442: Introduction to Marketing Research Yolanda Koscielski June 1, 2009.

Basic Business Research for the Non-Specialist Nels Gunderson, IUB Steven Sowell, IUB Jessica Trinoskey, IUPUI.

Management 1102 Spring 2006 Spring Business Information Product Design – (US Patent Database; Lexis-Nexis; Business & Industry) Marketing & Demographics-

Locating Information Resources ENG 120 Mortola Library.

ENGL 317: Research Sources & Strategies Ms. Shana Gass, MSLS, MS Reference Librarian September 2010.

Chapter6 Secondary Data and Online Information Databases.

RESOURCES FOR STUDENT AND FACULTY YOUR LIBRARY WEBSTER UNIVERSITY LIBRARY, SEPTEMBER 25,

BUAD 307 SECONDARY SOURCES Lars Perner, Ph.D., Instructor 1 SECONDARY MARKET RESEARCH FINDING INFORMATION ABOUT CONSUMERS, FIRMS, INDUSTRIES, AND ENVIRONMENT.

Using Secondary Data and Online Information Databases.

Intro to Company & Industry Research Ms. Shana Gass, MSLS, MS Reference Librarian Cook Library Towson University June 2010.

Business 343: Introduction to Marketing Research Simon Fraser University Library.

Market Research Discovering how good your idea is.

MKT 351 INDUSTRY INFORMATION ASSIGNMENT Susan Hurst Business Librarian.

ACCT 720: Research Session Ms. Shana Gass, MSLS Reference Librarian, Cook Library April 1, 2010.

Market and industry analysis

MKT 351 INDUSTRY INFORMATION ASSIGNMENT Susan Hurst Business Librarian.

MKT 335 INDUSTRY INFORMATION ASSIGNMENT Susan Hurst Business Librarian.

MKT 335 INDUSTRY INFORMATION ASSIGNMENT Susan Hurst Business Librarian.

MKT 335 INDUSTRY INFORMATION ASSIGNMENT Susan Hurst Business Librarian.

McLeod Library E-Resources Tom Marini

Marketing 441: Research Session Ms. Shana Gass, MSLS, MS Reference Librarian September 2010.

Marketing Resources at Roosevelt University Library.

September 11, 2009 Ms. Shana Gass, MSLS Reference Librarian MNGT 483 – Prof. Y. Ji Human Resources Research.

How to find peer-reviewed articles in AU databases For further assistance: IM chat Ask a LibrarianAsk a Librarian Or call the Info Desk at

MNGT 481: Research for Business Strategy & Policy Dr. Sonya Merrill Ms. Shana Gass, MSLS, MS, February.

Marketing 361: Research Session Ms.Shana Gass, MSLS, MS Research & Instruction Librarian Cook Library, Towson University Course Gateway:

Higher Achievement Baltimore: Sources for Further Research MNGT 481 – Prof. Kiyatkin April 2010 Ms. Shana Gass, MSLS Reference Librarian.

Library Research! Ms. Shana Gass, MSLS, MS Research & Instruction Librarian Cook Library, Towson University February 2011.

Marketing 441: Research Session Shana Gass, MSLS Reference Librarian January 27, 2010

Copyright © 2006 President and Fellows of Harvard College Getting an Edge at HBS: Leveraging Baker Library MBA Class of 2008 Orientation presentation,

Welcome Cornerstone Students! Sit with your team please! Log in using info on sticker to right of each PC monitor.

Prof. Y. Ji September, 2009 Ms. Shana Gass, MSLS Reference Librarian MNGT 381: Human Resources Research.

FTM 483: Global Trade and Sourcing in Textiles and Apparel

Cohort MBAs – Evening Session Hillary Campbell Government Documents Librarian and Liaison to the School of Management February 18, 2004.

TSM 251 Nancy A. Lucas September 18, 2007.

Welcome Capstone Students! Sit with your team please! Log in using info on sticker to right of each PC monitor Reserved tables.

Welcome Cornerstone Students! Sit with your team please! Log in using info on sticker to right of each PC monitor.

Intro to Company & Industry Research Shana Gass, MSLS Reference Librarian Cook Library Towson University September 2009.

TSM 251 Kara J. Rawlins, M.S./LIS September 11, 2008.

Chapter 14 a Guide to Print, Electronic, and Other Sources.

Copyright 2004 President & Fellows Harvard College Baker Library Field Study Research Ann Cullen Fall, 2005 Curriculum Services Contact:

July 2006 Business Intelligence Research Joyline Makani, MLIS, MBA Management & Economics Librarian Tel:

1 Public Relations Library Instruction Public Relations Library Instruction Christine Adams Business & Economics Librarian Phone: (330)

MNGT 375: International Business Research Demo Shana Gass, MLS Reference Librarian, Cook Library September 2006.

Researching Business Projects Beyond “Googling”. ENGL 420: Business Writing Why more than “google”? GoogleNews delivers breaking news [but after 1 day.

BUSX 301: Annotated Bibliography Hints Ms. Shana Gass, MSLS, MS Reference Librarian, Cook Library September 2010.

Secondary Data and Online Information Databases

MKT 351 INDUSTRY INFORMATION ASSIGNMENT Susan Hurst Business Librarian.

MNGT 481: Project Session 2 Prof. Lori Kiyatkin Ms. Shana Gass, MSLS December 1, 2009.

Secondary Data Quantifying the Target Market. The Target Market Who are they? What are their ages, incomes, race, household characteristics, employment.

ENGL 317: Writing for Business & Industry June 2010 Ms. Shana Gass, MSLS, MS Reference Librarian Cook Library, Towson University.

Copyright © President & Fellows of Harvard College Using Baker Resources for your Business Plan Ken Kerr February 25, 2009.

If you have not already done this… Business Research Self-Assessment Thanks!

Copyright © 2006 President and Fellows of Harvard College When You Start Your EC Year How Baker Can Help Baker Library Services September, 2006 A quick.

Secondary Data: How to Find it, How to Use it, & Why It’s Important Starr Hoffman Head, Government Documents UNT Libraries.

Research Resources for MS Business Analytics June 13, 2014 Breezy Silver Business Librarian Gast Business Library.

Principles of Marketing Information Literacy March 19, 2016.

Information Literacy How to navigate Magale Library’s website to find research information.

Looking for Market Data WARF/Gilson 4/5/2011 Michael Enyart Business Library

2.05 Secondary Marketing Data. Internet as Source of Secondary Info Government statistics (Census Bureau) SEM information studies Trade associations Journals/periodicals.

SFU Library: Research & Resources

Library Online Got data?.

Landing Your Dream Job October 7th , 2008

Best Social Media Marketing Company

Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. KEY TERMS Companies will use.

Investigate your Industry, Customer, Competitors: Secondary Market Research via Library Databases Ryan Splenda Business & Economics Librarian

Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. Companies will use ___________from.

Presentation transcript:

KNES 452: Sports Marketing Ms. Shana Gass, MSLS, MS Reference Librarian September 2010

Secondary Data Definition: …data that are already published or compiled (Mullin, Hardy, & Sutton, 2007) Sources – Government organizations – Trade associations – Market Research firms (example)example – Published books & articles; specialized online resources

Topics Competitors & Market Share Sports Business News Sports Marketing Scholarship Target Markets

Subject Gateways & Course Gateway Research > Course Gateways > KNES 452 Subject Gateways KNES MKTG

Competitors LexisNexis Academic database > Company Profiles > Check Hoovers before searching

Market Share Market Share Reporter – book on reserve – Online in Gale Directory Library (library database) RDS Business Suite (library database) > TableBase tab

Sports Business News & Marketing Scholarship Business Source Complete database Can be searched with SportDISCUS in combination

Sports Business News SBRNet …..which also has market research!

Target Markets Demographics – American Factfinder (Census & American Community Survey) : factfinder.census.gov – Sports-specific: SBRNet database Demographics & Media Habits – Mediamark database Psychographics (AKA Lifestyle) – SRDS Media database > Local Market Audience Analyst

More Marketing Sources! Cook Library Subject Gateway for Marketing: Secondary Data Sources for Marketing:

Questions? Shana Gass Reference Librarian Cook Library, Towson University / Thanks and good luck!