Rodney Fort's Sports Economics Chapter 1  Warm Up:  The Business of Sports

Table 1-1 Fan Poll Results, 1984 and 1994

Table 1-2 Top 10 Athletes in Forbes Top 100 Celebrities Pay, 2003 Name Rank out of 100 Pay In $Millions Tiger Woods 8 $90.0 ($97.2) Michael Schumacher 15 $58.0 ($62.6) Muhammad Ali 18 $55.0 (59.4) Phil Mickelson 20 $47.0 ($50.8) Michael Jordan 35 $32.0 ($34.6) Kobe Bryant 36 $31.0 ($33.5) Shaquille O’Neal 39 $30.0 ($32.4) Valentino Rossi Alex Rodriguez 45 $29.0 ($31.3) Tom Brady 5 other male athletes — Michelle Wie 70 $17.0 ($18.4)

Table 1-3 Highest Expansion Franchise Rights Fees ($millions) MLB NBA NFL NHL Decade Fee Year 1960s $12.5 ($78.5) 1968 $2.0 ($12.6) $8.5 ($58.9) 1965 $2.0 ($13.1) 1967 1970s $7.0 ($26.9) 1976 $6.2 ($27.5) 1974 $16.0 ($70.9) $6.0 ($24.4) 1975 1980s — $32.5 ($57.2) 1989 1990s $130.0 ($174.2) 1998 $121.3 ($183.2) 1993 $700.0 ($917.0) 1999 $80.0 ($108.8) 1997 2000s $300.0 ($357.0) 2003 Real Annual Rate of Growth 2.7% 10.0% 8.4% 7.3%