5 Ideas for Securing the Appointment

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Presentation transcript:

5 Ideas for Securing the Appointment

Talking Points for Securing the Appointment 1. Our research department has identified several auto dealers that have great growth opportunities in the market (population moves, shopping trends, aging-younger adults) and your dealership(s) name was on that list. We have great proven marketing strategies that have worked well in our sister station markets, making dealers more money and if you have 15-20 minutes I’d like to give you first shot to share some of these ideas and talk about your business goals? What’s the best time for you to meet? Today or Friday?

Talking Points for Securing the Appointment 2. I was at a recent event (Chamber, Fund Raiser, Ball Game) and was talking with a ‘group of people’ we do marketing for, and it was suggested we could help you with our proven strategies? When do have 15 minutes for me to come by and discuss what your goals are to sell more cars now? I’m open today and Wednesday, which is better for you? Morning or afternoon?

Talking Points for Securing the Appointment 3. I see you have just taken on a new line and I’m sure you want to get that message out to the market. I have a several great ideas I’d like to share that could quickly accomplish that, making you more money as a market leader! Do you have 15 minutes to discuss your strategy for business growth? I’m open today and Wednesday, which is better for you? Morning or afternoon?

Talking Points for Securing the Appointment 4. Mr./Ms. Dealer/GM…if I could show you 2 strategies that would really ‘move the needle’ for your business, making you dealership more money and be extremely cost effective could I get 15 minutes of your time to give you first look at them? Is today or Friday better? I’m open today and Wednesday, which is better? Morning or afternoon?

Talking Points for Securing the Appointment 5. I have been recently calling on ‘Ford Dealers’ in our market and when I ask who their competition is, your name came up a few times. I thought you might want to know about the great money making strategies we have for your business that really can grow your market share? When do you have 15 minutes to discuss your goals to make more money? I’m open today and Wednesday, which is better? Morning or afternoon?