Rose Bowl/AEG Soccer Partnership June 4, 2018

Rose Bowl Soccer History The Rose Bowl has a tremendous history of world class soccer matches 1984 Olympics 1994 World Cup 1999 Women's World Cup Copa America International Champions Cup AEG Soccer Partnership

Competition United Airlines Memorial Coliseum $300 million renovation – complete in 2019 Banc of California Stadium $350 million brand new soccer specific stadium LA Stadium in Inglewood $4 billion stadium set to open in 2020 AEG Soccer Partnership

AEG/LA Galaxy Need for soccer promoters to partner with a Major League Soccer team in market Database marketing Match Management LA Galaxy/AEG The Rose Bowl was home to the LA Galaxy from 1996 through 2002 Founding member of Major League Soccer World leader in soccer promotion and execution Operates dozens of soccer venues worldwide AEG Soccer Partnership

Deal Points Exclusivity – 10 Years Financial incentives Any soccer match with expected attendance of 35,000+ involving the Galaxy/AEG within the LA market must be offered to the Rose Bowl Rose Bowl will involve AEG in all soccer bookings Financial incentives Higher License Fee structure $250,000-$400,000 per match Currently $165K 30% of net revenues to AEG/Galaxy Excludes Admission Tax AEG Soccer Partnership

Soccer Programing AEG Soccer Partnership 2012 No soccer matches 2013 One (1) soccer match 2014 2015 Two (2) soccer matches 2016 Four (4) soccer matches 2017 2018 Three (3) soccer matches *Any events over 15 in one calendar year will still go to City Council for approval* AEG Soccer Partnership