Civility, Safety & Interaction Online 4/5/2019 Civility, Safety & Interaction Online Russia, January 2019 © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Key Findings – Russia The nature of online risk types: The types of risks that stood out for Russia compared to the global averages included: 1) being called offensive names, 2) ) receiving offensive or obscene content, and 3) Encountering internet hoaxes Our social circles became slightly more risky: Within Russia, risks from family and friends also increased slightly to 8%, though the gain was small compared to other countries (+2% vs. previous year) The pain from online risks was significant: Within Russia, moderate to severe pain was experienced by 46% of consumers, notable, but below the global average Consequences were mixed; positive actions were down: Russia showed drops in positive actions taken following online risk exposure and Russians were less likely to pause before replying when they disagreed with someone online Millennials, Gen X and teenage girls were hit hardest by risks: Teenage girls in Russia suffered lower levels of moderate to severe pain than their global peers (54% vs. 61%) Teens asked for help. In Russia, more teens asked for help from their parents and other adults compared to the prior year’s study, but percentages were markedly below the global averages (help from a parent: 29% in Russia vs. 42% in the rest of the world; help from another adult: 13% in Russia vs. 28% in the rest of the world) Small improvement in DCI: Russia (-1) registered a small gain in DCI and ranks #19 out of the 22 countries surveyed

Nature of online risk types in Russia 4/5/2019 Nature of online risk types in Russia The most common type of unwanted contact involved repeated unwanted requests to socialize; meanwhile, repeated unwelcomed contact in Russia was 8 points higher than the global average Russians were most likely to encounter internet hoaxes and fake news, the former being 5 points higher than the global average, but the latter slightly below Various forms of bullying were the most typical behavioral risks experienced; offensive name- calling was 20 percentage points higher in Russia compared to the rest of the world Receipt of unwanted sexual imagery or messages dominated this category both in Russia and globally; receiving such content was slightly lower in Russia compared to the rest of the world Q2.01 Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Q2.02 Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced. Q2.03 Please choose which of the following TYPES of offensive behavior you have ever experienced. Q2.04. …Please choose which of the following TYPES of Sexual risks you have experienced ever. © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Social circles became slightly more risky 4/5/2019 Social circles became slightly more risky Worldwide, while 62% of online risks were sourced from strangers and people respondents knew online only, family and friends accounted for 28% of online risks, up 11 points YOY Within Russia, risks from family and friends also increased slightly to 8%, though the gain was small compared to other countries (+2% versus previous year’s study) Russians were more likely to experience online risks from strangers, which was significantly higher than the global average (60% vs. 36%) JR add Risks from family & friends +2 points in Russia (+11 WW) *Added in Latest Wave Q2a. Which types of people have, in the past treated you in an unsafe or uncivil manner online? © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Severe pain from online risks was lower in Russia 4/5/2019 Severe pain from online risks was lower in Russia Worldwide, 55% of consumers reported experiencing moderate or severe pain due to online risks, with 16% saying they felt no pain at all Within Russia, moderate to severe pain was experienced by 46% of consumers, below the global average; Russians reported below-average levels of severe pain compared to the rest of the world, as well Q5.1: How much emotional, psychological or physical pain did you suffer because of… © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

4/5/2019 Russia showed mixed results in consequences from risks and large drops in taking positive action Worldwide, there was an increase in consequences and a decrease in positive actions; the top five consequences showed 3- or 4-point increases from the previous year; people also were less likely to take positive actions (-3 to -5 points) Russians showed mixed results in terms of consequences from risks; they were more likely to say that they had lost trust in people online after risk exposure, but were less likely to say that their lives became more stressful Russia showed drops in positive actions and were less likely to pause before replying when they disagreed with someone online *Worldwide trend based on 20 countries common in latest research and prior year **Digital Civility Challenge item © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Millennials, Generation X and teenage girls were hit the hardest 4/5/2019 Millennials, Generation X and teenage girls were hit the hardest Online risks had some of the strongest impacts on millennials, Generation X and teenage girls in terms of risk exposure, consequences and the attendant psychological, physical and emotional pain Overall, exposure to risks as measured by DCI and average number of risks was higher than the global averages Teenage girls – the standout demographic for moderate to seer pain in Russia – were not as impacted as their global peers (54% vs. 61%) Q2: Which of these has ever happened to you or to a friend/family member ONLINE? Q9: ….Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly? Q5.1: How much emotional, psychological or physical pain did you suffer because of… © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

More teens asked for help with online risks Worldwide, there was a surge in teenagers asking for help with online risks from both parents (+32 points to 42%) and other trusted adults (+19 points to 28%) In Russia, teens were not as apt to ask for help as their global; peers, but still posted gain compared to the previous year’s study (help from a parent: 29% in Russia vs. 42% in the rest of the world; help from another adult: 13% in Russia vs. 28% in the rest of the world) Asking parents for help jumped 20-points Asking an adult for help rose 7-points Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?

4/5/2019 DCI trend DCI Rank Country Region 2 years ago prior year latest research Global 65 68 66 2 United States N. America 56 61 51 8 Canada 60 1 United Kingdom W. Europe 45 50 3 France 58 52 4 Belgium 59 5 Germany 62 57 9 Italy 63 11 Ireland 64 16 Hungary CEE 73 72 19 Russia 74 75 6 Malaysia APAC 7 India 10 Singapore 15 Vietnam 71 12 Mexico Latam 76 69 13 Brazil 70 17 Colombia 77 18 Argentina 20 Chile 22 Peru 78 79 14 Turkey MEA 21 South Africa Worldwide, Microsoft’s Digital Civility Index (DCI) fell two points from the previous year, driven by a widespread decline in unwanted contact Russia (-1) registered a slight gain in DCI and ranks #19 out of the 22 countries surveyed *Worldwide trend based on 20 countries common in latest research and prior year Q2: Which of these has ever happened to you or to a friend/family member ONLINE? © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.