LED Lighting – Scope of Work

Research Background LED (Light Emitting Diodes) represent the fastest growing lighting technology. They have the advantages of long life ( hours), ability to create effects in various colors and versatility for various applications. The only disadvantage is that they are very expensive e.g. INR 100 for a CFL and INR 600 for a LED lamp. Emerging applications include professional lighting in Hospitality, Office Lighting, Retail e.g. Mall and shops, Outdoor, Garden/Landscape and Architectural (Effects created by LEDs) Households are slowly starting to adopt solid state LED lighting Competition: Osram, Philips, Cree, Havells, Wipro, Bajaj and Nichia along with LED panel manufacturers like Samsung, LG etc.

Product Range PROFESSIONAL PL LIGHTING LED Downlighters (With external Driver): 1W, 3 W, 9W, 15W, 20W, 30W equivalent to higher wattage halogen lamps 2x2 LED panel lights LED linear products Flexible & rigid linear LED strips LED Tubes (Replacement for T8/ T5 conventional tubes) CONSUMER SSL LIGHTING: LED retrofit lamps with integrated drivers LED tube lights

Research Objectives: 1 Map all customer segments for different LED applications/ products Hospitality Office Lighting Retail e.g. Mall and shops Architectural applications (Effects created by LEDs) Study the buying process and customer preferences in different segments Role of end-user and influencers (interior designers & architects) Purchase criteria including brand name, price, after-sales service, installation expertise, etc. Replacement cycle Source of purchase Brand preferences Wattage preferred Products being replaced by LED lights

Research Objectives: 2 Map the sales pattern of LED lighting in General Trade: Sales of LED products Popular wattage Brands stocked Highest selling brand Ascertain Market Characteristics: Size of LED market Market shares of players Sales channels Sales territories & key customers.

Research Methodology This study will be based on a one time market assessment survey. Market assessment survey will study: customer segments for professional & consumer lighting: sales channels; and possible influencers such as interior designers and architects.

Sample Size & Geographical Coverage CITY Phase I Customers Phase I Sales Channels Phase II Influencers Delhi Mumbai Chennai Kolkata Bangalore55505 Hyderabad5550 Jaipur2010 Chandigarh2010 Ahmedabad20 Pune20 Coimbatore20 Kochi20 Total Phase I: Influencers will include interior designers and architects. These will include quantitative as well as qualitative surveys. Customers will include both new installation & replacement ones. Key players in the sales channels will include distributors, general trade retailers, modern retailer chains, system integrators, etc.