“Make Me Fit” Week Eight: Final Sudent Name MRKTc 319 – Professor Hancock University of the Potomac 11/08/2017

Create a marketing plan for a new or already existing product or service to attract new customers. A successful marketing plan does not have to be complex or lengthy; however, should contain enough information to help establish, direct and coordinate your marketing efforts. You must use APA format, include a cover page and remember to include references. The presentation should not include more than 10 slides. You have 10 minutes to present your marketing plan to the class. Everyone must participate! Please include in your marketing plan the following five steps; by answering these key questions about your business, you can develop a solid foundation on which to build your marketing plan. Position your product or services (Research the product or service) Competitive Landscape Place Promotion Timeline In addition, you have an unlimited marketing budget. Have fun with this project!

Make me fit is a smart wearables series of products which is competing in the trending market of smart wrist bands and market with some world recognized brands in competition. Features of product include: Attractive designs Multiple compatibility options Longer battery life Attractive and Competitive prices Position of Services “Make me fit” is the product launched by Smart Wears and it is designed and positioned with some great features like attractive design, extended battery life and competitive prices.

Competitive Landscape Mission and vision To deliver great features and trendy products to the customers at competitive costs. Core values To deliver quality product to the customers. Competitors Some of the leading marketing competitors include apple, Samsung, Motorola, Fitbit and Intex. Strengths comparison 15 days battery life and multiple compatibility options at reasonable costs designed to give tough competition to other market dealers. Smart wears want to deliver the products which look trendy and serve the purpose of value for money. The product is launched in the market with leading market brands like apple and Samsung and we believe that the features provided with our product would definitely help gain an advantage in market.

Online selling options such as dealing over official website. Hired services for sales like eBay and amazon. “Make me fit” series will be available at leading stores dealing in technology. Smart wears official outlets will also be dealing in sales of product. Product placement The product would be available to the people through shopping websites, official stores, market dealers and official website of the company. We assure a trendy look with the range of products’ featured.

Publishing newspaper advertisements Media and television advertisements Social media promotions using Twitter, Facebook and LinkedIn. Discount vouchers over Facebook page contests. Promotion The promotion plan would run from the social media to the newspapers. The promotion strategies include publishing advertisements over TV, Facebook and other social media options. We are also offering some discounts over the contests organized on Facebook page.

Timeline Product development Competitive analysis Cost preparation Marketing plan The timeline of activities run as product development, competitive analysis, cost preparation and development of marketing plan.

WBS Marketing Plan "MAKE ME FIT" 44 days Mon 10/2/17 Wed 11/29/17 1 Task Name Duration Start Finish Marketing Plan "MAKE ME FIT" 44 days Mon 10/2/17 Wed 11/29/17 1 Project development 27 days Mon 11/6/17 1.1 Locating Resources 7 days Tue 10/10/17 1.2 Manufacturing 20 days Wed 10/11/17 2 Competitive Analysis Tue 11/7/17 Wed 11/15/17 2.1 Market Analysis 4 days Fri 11/10/17 2.2 Similar product analysis 3 days Mon 11/13/17 3 Cost Preparation 5 days Tue 11/21/17 3.1 Feature identification 1 day Thu 11/16/17 3.2 Compatibility Checks Fri 11/17/17 3.3 Developing Price 2 days Mon 11/20/17 4 Marketing Plan 4.1 Customer Location Wed 11/22/17 Thu 11/23/17 4.2 Promotions Fri 11/24/17 The work breakdown structure shows the various activities which were done for the development of project and the marketing such as analysis of competition and developing prices for the product after careful analysis of similar products. The development of marketing plan also includes promotions and customer location.

Timeline diagram This is the timeline for all the activities over which the WBS structure stands. The initialization and finish date of activities can be clearly identified from this diagram.

References Leboff, G. (2017). Six steps to defining your target market | Marketing Donut. Retrieved from http://www.marketingdonut.co.uk/marketing-strategy/your- target-market/six-steps-to-defining-your-target-market Transparency Market Research. (2015, February 27). Global Smartwatches Market- Industry Analysis, Size, Share, Trends & Forecast 2014-2020. Retrieved from https://www.transparencymarketresearch.com/smart-watch-market.html StudiousGuy. (2017). Marketing Environment: Definition, Micro & Macro. Retrieved from https://studiousguy.com/marketing-environment/ Beaver, L. (2016, September 27). Smartwatch & Wearables Research: Forecasts, trends, market, use cases - Business Insider. Retrieved from http://www.businessinsider.com/smartwatch-and-wearables-research-forecasts- trends-market-use-cases-2016-9?IR=T Zisser, S. B. (2015, July 14). HQ H257947. Retrieved from https://rulings.cbp.gov/hq/2015/h257947.doc These are the references which provided assistance and resources for completion of project.

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