TELL THE TPO RIVER TO SEA TPO COMMUNITY TRANSPORTATION SURVEY TPO Board/Committee Briefing March 2016

“TELL THE TPO” GOALS 1 4 2 5 3 survey and public awareness campaign Provide Research ON PUBLIC OPINION useful to TPO leadership and long range planning 1 4 Build Partnerships and Awareness 2 Effective Public Engagement Tool 5 Build database 3 Create a Buzz and Earned Media Opportunity COMMUNITY TRANSPORTATION SURVEY RIVER TO SEA TPO

APPROACH Target everyone who lives, works, or visits the TPO region Emphasis on maximizing public response… the longer the survey the less the response. Target Goal: Thousands The survey is radioactive, everyone taking it is exposed to transportation participation opportunities. Primarily an online endeavor (www.tellthetpo.com), but with hard copies provided as a tool Fun and Excitement: prizes-challenges COMMUNITY TRANSPORTATION SURVEY RIVER TO SEA TPO

2014 SURVEY COMMUNITY TRANSPORTATION SURVEY RIVER TO SEA TPO

2014 SURVEY 1,263 TOTAL RESPONSES Outreach featured creative teaming with government, business, and civic communities. Rethink reached out to major employers and 780 in rideshare database. Every Board Member was an Ambassador. Partnered with Team Volusia and various Chambers to reach business community. “One Voice for Volusia” helped us engage fifty different nonprofits reaching under-served community. Social Media included Facebook Media coverage included newspapers and radio. COMMUNITY TRANSPORTATION SURVEY RIVER TO SEA TPO

2014 SURVEY SUMMARY http://www.r2ctpo.org/resources/survey-campaign/ COMMUNITY TRANSPORTATION SURVEY RIVER TO SEA TPO

NEW SURVEY CHANGES TO PREVIOUS SURVEY Added Intelligent Transportation Systems (ITS) answer choice to “Where should we invest in order to improve driving” (Question 3) Added an ITS funding question to understand preference of priority (Question 10) Other minor wording/text changes for clarification COMMUNITY TRANSPORTATION SURVEY RIVER TO SEA TPO

MARKETING PLAN PARTNERSHIPS CHAMPIONS FUN Team with chambers to reach their businesses Team with businesses to reach their employees Team with organizations to reach their members TPO Board and Committees being challenged to disseminate the survey to their stakeholders. Each group given a unique survey link to measure success. Keep it fun with prizes and incentives COMMUNITY TRANSPORTATION SURVEY RIVER TO SEA TPO

2014 winner: Vice Mayor Jason DeLorenzo FRIENDLY CHALLENGE EACH BOARD/Committee IS AN AMBASSADOR Each given a unique survey link to measure success. We invite each to send your link to your stakeholders, contact lists, e-newsletters, etc. Coveted trophy awarded to most successful Ambassador 2014 Survey: A third of responses came in through Ambassadors WE NEED YOU! 2014 winner: Vice Mayor Jason DeLorenzo COMMUNITY TRANSPORTATION SURVEY RIVER TO SEA TPO

SCHEDULE AND NEXT STEPS MARCH APRIL MAY JUNE JULY AUGUST TPO BRIEFINGS & SURVEY LAUNCH – MAR 31st! SURVEY OPEN COMPILE DATA & ANALYZE SUMMARY REPORT ADOPT SUMMARY AT COMMITTEE & BOARD MEETINGS COMMUNITY TRANSPORTATION SURVEY RIVER TO SEA TPO

ANY QUESTIONS? WWW.TELLTHETPO.COM COMMUNITY TRANSPORTATION SURVEY RIVER TO SEA TPO