STA - Knowledge Management Tech Casing STA - Knowledge Management

Goals of Casing See how you think See how communicate See how you handle pressure

Consulting Casing vs. Tech Casing Case Component Tech Problem statement designed to be followed by your clarifying questions. Prompt & Response Straightforward problem statement or question. Usually not as tricky or complicated. “Do you mind if I have a second to get my thoughts?”, followed by buckets and bullet points and structured framework Post-Prompt Framework Flexibility in how you structure your response. Creativity allowed. DON’T say “Do you mind if I have a second to get my thoughts?” Hand-drawn spreadsheet expected to be correct Back of the Envelope Math (sometimes make assumptions) Maybe a few quick revenue or price calculations if any Brainstormed list or structure of solutions; showcase for creativity Solution Brainstorming & Problem Solving (overlap!) Also a brainstormed list or structure of solutions; showcase for creativity Structured recommendation, risks, next steps Structured Recommendation Usually plan of action based on brainstorm if any Luke: Consulting; Kristen: Tech, can spitball on similarities

Types of Questions PM Case - Ask you to design a product Improve a new product Favorite product Sales Given a prompt and data, craft a story to present Strategies for entering a new market Marketing Rolling out a new product Growing existing product (and measuring success) LTV Luke

Format Mixed in with behavioral ~5-10 min OR One person in the loop comes in to do the case Feel free to ask clarifying questions Be conversational Don’t rush, take your time to think It’s okay to not have an answer right away Luke

Tips Know what is going on in the industry: Risks / Opportunities: company & industry Acquisitions Trends Don’t say “bucket” Go to MCA bootcamp Think categorically, and bucketed, BUT don’t sounds categorically and bucketed. KM

From your peers: MBA2 Feedback “Know a lot about your company, the cases you'll get will likely be problems that your company has worked on first-hand” (this is the most common component of tech cases) “Show the interviewer that you are able to think of more than just the obvious answers” “I messed up the math a few times, but I saved myself by being very personable about my mistakes” KM

From your peers: MBA2 Feedback (continued) “They are much shorter than consulting cases. They are very relevant to the industry / product. In preparing, think very specifically about what this company does, and try to anticipate the questions.” “Structure answers with several buckets, and go through thoughts/each bullet of why” (depending on the company & case, you may or may not get the chance to do this) Luke

Feedback on Lewis Lin?

Question (General Problem Solving): What is the market size of women’s rain boots in Seattle?

Framework # of people in Pop % Target Custs in Pop Purchase Freq Quant per Purchase Price per Unit Market Size

Assumptions: Women of all ages, i.e kids as well We buy new rainboots every three years, get a lot of wear Rain Boots for women and children average $50 - $150, I assume an average of $100 # of people in Pop % Target Custs in Pop Purchase Freq Quant per Purchase Price per Unit Market Size $100 $6.6M 500,000 people in Seattle 40% ⅓ per year 1 per purchase

Question (Marketing): Soul Cycle recently launched in Washington, DC Question (Marketing): Soul Cycle recently launched in Washington, DC. How would you grow Soul Cycle by 30% in the next 12 months?

*Assume data is provided Product: A great and efficient workout Segment: People who need motivation to exercise Place: At Soul Cycle Studio all around D.C, balance of Work / Home Target: Men in DC who are looking for a group class that will kick your butt Business Goal: Increase revenue by 30% in the next 12 months Marketing Goal: Purchase Price: $100 :) Positioning: “Real men are Soul-ful” - 45 minutes to take your journey. Change your body. Find your SOUL. Promotion: -Social Media -Mens magazine -AdWords: “Men’s exercise trends” - NYT Ads 4Ps - how we execute on this group

Follow-up Questions What are the challenges you anticipate? Assuming you are on not track 6 months in, what are some other ways you might try and increase revenue? What metrics would you want to track?

Question (PM): Design an Alarm Clock for the blind

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