Tyson® Loaded Chicken Boat™ Appetizers

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Presentation transcript:

Tyson® Loaded Chicken Boat™ Appetizers The Need Top consumer motivation to purchase ‘I want something different from the norm.” The Innovation A unique chicken form that is the carrier for indulgent or better-for-you fillings. The Advantage Disruptive in the market place. Unique to Tyson and difficult for competitors to copy. The Impact Gains incremental volume for the appetizer occasion. Allows operators to customize and create their POD. Sept 2016 Target Business Segments: Bar & Grill Field Chains, Casual Dining – Applebee’s (interest from sales team), Fox & Hound, Dave & Buster’s, BJ’s, Marco Pizza Target Consumer Segments: Upbeat Food Explorers top PI 54% Year 1 Volume: 800K-lbs approximately $.40 unit selling price unfilled Target Menu Price Point $5.99 for serving of 2 units Initiating Breakfast version Capability exists at Berryville & Wilkesboro Concept generated from Ideation Target Casual Dining, Bar & Grill 2016 launch focus on indulgent Expanding into a breakfast platform Under consideration for meatless platform