BECAUSE afpglobal.org/be-cause-campaign ethical and effective fundraising practices build trust and strengthen relationships. education, training, mentoring and research empower fundraisers. donor-centered fundraisers help transform giving to create social change. The cooperative, annual fund program of the AFP Foundation for Philanthropy and our chapter. afpglobal.org/be-cause-campaign

The “Campaign” Defined BE the CAUSE embodies the importance and impact of a profession that values ethical and effective fundraising and works in the interest of the public good. BE the CAUSE embraces what fundraisers do and why we do it.

What We Do and Why We Do It The AFP Foundation is committed to improving the fundraising profession and creating societal impact. Together, we can: Empower fundraisers, Strengthen relationships, and Transform the way donors give.

AFP Foundation Purpose Statement The AFP Foundation’s purpose is to generate resources for strategic initiatives that advance ethical and effective fundraising worldwide. AFP serves its members the Foundation works in the interest of the public good

2018 Fundraising Results Total: $662,134 from 2,992 donors—a 12% AFP member participation rate The BE the CAUSE Campaign raised $379,751. Our individual giving program

Your 2018 Gift Helped Support $100,828 in support back to 137 local chapters for Education National Philanthropy Day® Diversity and Inclusion Mentoring Scholarships Other

Your 2018 Gift Helped Support Leadership Development Scholarships to the AFP International Fundraising Conference 134 Chamberlain Scholarships 23 Diversity Scholarships 11 Collegiate Scholarships AFP Leadership Academy Educational Support 15 Scholarships Program and research support Skystone Partners Prize for Research Growth in Giving Research

Your Gift at Work in 2019 2019 Goal: $450,000 In addition to building capacity and infrastructure of the Foundation, your gifts will help support programs of diversity and inclusion, professional development and research. More specifically, the Foundation will work on projects such as Diversity Scholarships, Leadership Academy and the Growth in Giving research. Diversity and Inclusion is a pillar of the AFP Strategic Plan, scholarships for people from diverse communities is a priority 2019 Goal: $450,000

Growth in Giving Initiative afpfep.org Research to identify and understand the many variables that affect philanthropic giving in the United States. Fundraising Effectiveness Survey Report  Fundraising Fitness Test Many of these variables are well known and understood but other variables that impact growth in giving requires an in-depth study, including the investment in fundraising and individual giving strategies. This research seeks to identify these variables in an effort to comprehend all that goes into making the United States charitable sector as successful as possible in obtaining the resources needed to fulfill its nonprofit mission.

Ways to Give Online at https://afpglobal.org/donate or afpglobal.org (Donate) Mail check to AFP Foundation for Philanthropy, 4300 Wilson Blvd, Suite 300, Arlington, VA 22203-4168 Call the AFP Foundation directly at (703) 519-8470 for gifts via credit card or to set-up recurring gifts (Alpha Society)

How Much of Your Gift Goes Back to Our Chapter? Tiered, Cooperative Annual Fund Distribution Model   Tier Chapter Distribution Criteria 1 15% From first dollar raised 2 25% Meet low-range goal PLUS achieve 100% Board Participation 3 35% Meet high-range goal PLUS achieve 100% Board Participation AND an increase in total funds raised from 2018

Donor Acknowledgement Policy Donors who give <$100 online receive an automatic email acknowledgement; Donors who give <$100 via check or credit card over the phone receive an email acknowledgement within one week; and Donors who give $100+ receive an acknowledgement letter through the USPS within one week. Throughout the year, this is when and how donors will receive acknowledgements

Donor Recognition Levels Steward’s Club: $2,500-$4,999 President’s Club: $1,000-$2,499                           Ambassador’s Club Emerald Level: $500-$999                    Ruby Level: $250-$499              Sapphire Level: $100-$249                    Friends of the Foundation: $50 to $99

Donor Clubs Alpha Society – Monthly Giving Program Alpha Society members provide ongoing, essential resources Leadership Society – Hybrid Program Leadership Society members demonstrate sustaining commitments through cumulative giving of $10,000 or more PLUS annual gifts of $1,000 or more. Omega Circle – Planned Giving Program Omega Circle members make significant contributions through planned gifts of $5,000 or more.

Thank you from the AFP Foundation for Philanthropy! Thank you for being a member of AFP! Thank you for participating in chapter activities! Thank you for all that you do to strengthen your community and transform society! Thank you for your annual gift to BE the CAUSE!