Southwest Marketing Network. Expanding Markets for Southwest Small-Scale, Alternative, and Minority Producers www.swmarketingnetwork.org.

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Presentation transcript:

Southwest Marketing Network

Expanding Markets for Southwest Small-Scale, Alternative, and Minority Producers

Objectives: Network Inform Train Research Demonstrate Activities: Contacts database Website Newsletter Conference Workshops Research Projects Demo Projects Southwest Marketing Network

Steering Committee Partners Colorado State University Extension Farm to Table National Center for Appropriate Technology Navajo Nation Department of Agriculture The Farm Connection Traditional Native American Farmers Assoc. University of Arizona Extension Western Rural Development Center

Stew Smith

Direct Marketing-Marketing without Barcodes Farm stand Roadside stand Farmers market Pick-your-own CSAs Community Supported Agriculture Mail order Internet

Where Do Producers Want to Sell in 5 Years? Consumer Direct: Farmers Markets 60 Onsite 51 Mail 48 CSAs 32 Direct-to-Retail: Natural Food Stores 74 Restaurants 56 Supermarkets 41 Institutions 27 Wholesale: Natural Food Store Buyers 61 Distributors 49 Processors 48 Supermarket Buyers 45 Grower Co-op 39

Glorias Corn Field

Indian Corn

WHY LOCAL FOOD??? Supports local farmers and ranchers. Can preserve open space. Can be more fresh and diverse. Keeps money in local economy. Allows better producer-consumer communication. Uses less energy.

Salad Bar Photo

Southern Ute Academy Bison Tasting for Farm to School

SASCO Sustainability Alliance of Southwest Colorado Farm to School Community Food Assessment Mesa Verde Guide Homegrown Conference Proceedings Local & State Policy Issues Rebuilding Our Local Food System Booklet

Rebuilding our Local Food System

Apples

Grants Greenhouse

Temp Trend (F) From Brad Udall, Feb 2008

Kennebec Snowmelt

Flower

Energy for a One Pound Can of Corn ( 350 Calories of Food Energy) Farm Production 450 Heat Processing 250 Steel Can 1000 Shipping 500 Bringing Home 300 Cooking/Cleaning 450 Total 2950 Very approximate data interpreted from Pimentel & Pimentel, 1985

Estimated Annual Food Purchases by Residents of La Plata & Montezuma Counties

Organic & Beyond Organic performs well in: Reducing synthetic chemical use Using on-farm resources Organic is less effective in: Reducing energy use Conserving soil and water Preserving family farms Maintaining local economies Two Strategies: Additional label claims used by producers Organic evolves to be more comprehensive

Bob

Farm-to-School Wider Benefits Supports local agriculture and food Promotes healthy food choices Furthers public education through children Promotes local AND high quality food Challenges our cheap food policies In time it should promote: Value-added processing Season-extension/preservation Increased local production

Dry Farming Areas Present Day

Dry Farming Areas AD

Dry Farming Areas AD

Managing Change in a Time of Peak Oil and Changing Climate Build a Resilient Agricultural System –Diversified production and marketing –Based on healthy ecosystems –Emphasizes local/regional food systems –Adaptable Recognize No Regrets Strategies Ensure Social Justice

Assessment

Packaging Processing Differentiating your Product Is it also Profit- Added? Value-Added Activities

Grocery Stores Regional Food Coops Restaurants Schools & Other Institutions Final processors Cooperatives Direct to Retail Marketing

Native American Farmers Market Development Working with eight Native American Communities in NM and AZ in farmers market development –Shiprock, NM (2 nd season) –Taos Pueblo, NM (1 st season) –Pojoaque Pueblo, NM (3 rd ) –Jemez Pueblo, NM (1 st ) –Chinle, AZ (will begin 2008) –Tuba City, AZ (1 ST season) –Acoma Pueblo, NM (2 nd ) –Crownpoint, NM (2008)