Intellectual Property Review

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Presentation transcript:

Intellectual Property Review Objective 3.04 Understand intellectual property BB30 Business Law 3.04 Summer 2013

Review Instructions We are going to review intellectual property by viewing 10 slides. Each slide contains a picture of a product or service that is protected by intellectual property laws. BB30 Business Law 3.04 Summer 2013

Review Instructions For each slide, determine type of intellectual property right granted to the owner(s) and how long this protection lasts: Copyright Patent Trademark Service mark Trade dress Trade secret BB30 Business Law 3.04 Summer 2013

1 - Intellectual Property This music video and choreography for the Thriller video is copyrighted. Copyright lasts for life of the author plus 70 years. BB30 Business Law 3.04 Summer 2013

2 - Intellectual Property Red and white stripes on outside Multiple buttons and red/white striped shirt This distinctive look of TGI Fridays is an example of trade dress. Trade dress is indefinite. Crazy, colorful artwork BB30 Business Law 3.04 Summer 2013

3 - Intellectual Property This is the logo for Twitter. It is trademarked. Trademark is valid for 10 years; it can be renewed every 10 years if the trademark is still in use or not considered “lost”. BB30 Business Law 3.04 Summer 2013

4 – Intellectual Property This painting of Campbell Soup Cans by Andy Warhol is copyrighted. Copyright lasts for life of the author plus 70 years. BB30 Business Law 3.04 Summer 2013

5 – Intellectual Property This is an example of an invention, mop-slippers. This product is patented. The patent holder has exclusive rights to produce, use, and sell the invention for 20 years. BB30 Business Law 3.04 Summer 2013

6 – Intellectual Property What is the recipe? The recipe for KFC chicken is a trade secret. Trade secrets are indefinite. BB30 Business Law 3.04 Summer 2013

7 – Intellectual Property This is an example of an invention. This product is patented. The patent holder has exclusive rights to produce, use, and sell the invention for 20 years. Suggestions for inventions that can be on this slide include the boppy, baby hand pillows, staircase drawers, and pizza scissors. BB30 Business Law 3.04 Summer 2013

8 – Intellectual Property The Adidas logo is trademarked (renewable every 10 years). BB30 Business Law 3.04 Summer 2013

9 – Intellectual Property These are examples of lost trademarks. Email, aspirin, and elevator are images that can be placed on this slide. BB30 Business Law 3.04 Summer 2013

10 – Intellectual Property This NBC logo (peacock) is a service mark. Like trademarks, service marks are renewable every 10 years. BB30 Business Law 3.04 Summer 2013