The Evolving Landscape of Content Producers and Content Consumers The story and role of translation data from the “sharing economy” perspective

Who Are Today's Content Producers? Print media Digital media-- Digital Life - What's your digital life like? What defines your digital life? Social Media - everybody is a storyteller/“we”media Who is buying the content? Who will buy the digital content? Who are the existing and emerging online communities? "The messenger is the message." "The news that matters most is inherently personal."

Who Are the Consumers of Translation Data in the Digital Age? Media+Tech+Society To sell + To share - Everyone is a publisher, and everything is social To sell globally + To share globally -What can be global and what drives them to become global?

Who Are the REAL Consumers of Translation Data in the Digital Age? WE EVERYONE Professional or not, and no matter where you encounter it, the stories that matter most are inherently personal.

Big Data For years it was about collecting data Think how exciting it was the first time you used Google/Baidu and answers came up – it was like finding the needle in the haystack! Today, your search needs are different, and you are looking for a needle in a stack of needles -- Think how frustrating it is to get 30 pages of irrelevant results. Big data VS "Small data" ("small data" connects people with timely, meaningful insights, organized and packaged--often visually--to be accessible, understandable, and actionable for everyday tasks.） Keys: Better search is KEY (Google is going to get passed over — people need something different) "Vertical" is KEY Faster translation is KEY- New ways of doing translation are needed

Domains/Industries from LSP’s Perspective

Top 15 Industries/Domains that LSPs Serve Manufacturing Legal Multimedia&Entertainment Transportation Public Utilities&Energy Financial Education&e-Learning Life Sciences Travel&Leisure Business Services IT&Telecom PR&Marketing Consumer&Retail Government&NGO Aerospace&Defense

Translation Data: To Share or Not? “Sharing Economy”- social engagement, sense of community, trust, convenience, win-win-win. Translation data – How? Why? Easy to share in vertical domains? “Small data” - Customized culturally and personally?

What Else Can Be Shared? . ?

Thank You! Name: Henry Wang Email: Henry.Wang@utranshub.com Web: www.utranshub.com