Digital Evolution Curve Many will be unable to achieve this journey. A killer combination of Complexity (internal/external) and Pace will simply be too much. “In 10 years, 40% of the companies in this room will be dead.” John Chambers on digital disruption Digital Evolution Stage Stage 0: None Senior team don’t believe digital has any benefits. Strategy based on past achievements and position in value chain. No digital transformation plans. 40% of organisations Stage 1: Marketing Channel Digital benefit only seen from marketing channel angle. Ecom / Fintech / early Martech. Micro digital transformation in business. 35% of organisations Stage 2: Customer Exp. & Operations & Organisation Digital benefits sought from joined-up customer experience and operational efficiencies. Need full organisational change Martech / HR analytics Macro digital transformation. 15% of organisations Stage 3: Digital Innovation Digital benefits sought in all areas including industry/business model innovation. Adaptability is core to competitive advantage. Corporate innovation garages. (I) Entrepreneurs and high growth businesses (needing maturity). Data/insight is king 10% of organisations Today Requiring Business Adaptation But for those who can. “The most digital advanced companies are 26% more profitable than their competitors.” CapGemini Strategy Ability to experiment Objectives Leadership Business Model Corporate Structure Customer Experience Omni-channel/Relevant Products Delivery Marketing / GTM Customer Care Risk Operations Joined-up business processes Production Creative Financial Warehousing Distribution Technology Systems Acquisition Retention Upsell Data Human Talent Size Structure Spirit Environment What and how depends on the digital evolution stage