Professor: Dr. Trappey Group member: 9631042 劉峻言 9631043 康銘仁 9632044 季政龍 9512085 林孟璇

Introduction Chen’s farm is a leisure farm situated in the Hsin-Chu County. It focuses on Hakkas culture, restoration of rare insects, and ecological education. In the farm, you can see beautiful scene and Hakkas restaurant. Also, you can enjoy doing the homemade toys, DIY 擂茶, and lots of Hakkas snacks.

Problem In recent years, the number of people who go to the Chen’s farm has decreased gradually. So, we want to analyze the environment of the restaurant and find out the reasons that may cause few people to come here. The main target we analyze is about the environment of this farm.

Hypothesis H1. The feature of the Hakkas restaurant is able to attract you to visit there again. H2. The traditional Hakkas food is able to attract you to visit there again. H3.The improvement of the sanitation of the restaurant is able to attract you to visit there again. H4. The indoor comfort is able to attract you to visit there again. H5. The rest room of the restaurant is able to

Hypothesis.1 The feature of the Hakkas restaurant is able to attract you to visit there again. Variable N Mean StDev SE Mean 95% CI T P feature 32 3.7813 0.4200 0.0742 (3.6298, 3.9327) 37.46 0.000 One-Sample T: The feature of the Hakkas restaurant Test of mu = 1 vs not = 1 Correlations: feature, the willing to come of the next time Pearson correlation of feature and the willing to come of the next time = 0.519 P-Value = 0.002

Hypothesis.2 The traditional Hakkas food is able to attract you to visit there again. Variable N Mean StDev SE Mean 95% CI T P Hakkas food 32 3.031 0.782 0.138 (2.749, 3.313) 14.69 0.000 One-Sample T: Hakkas food Test of mu = 1 vs not = 1 Correlations: Hakkas food, the willing to come of the next time Pearson correlation of Hakkas food and the willing to come of the next time = 0.054 P-Value = 0.768

Hypothesis.3 The improvement of the sanitation of the restaurant is able to attract you to visit there again. Variable N Mean StDev SE Mean 95% CI T P sanitation 32 3.8125 0.3966 0.0701 (3.6695, 3.9555) 40.12 0.000 One-Sample T: sanitation Test of mu = 1 vs not = 1 Correlations: sanitation, the willing to come of the next time Pearson correlation of sanitation and the willing to come of the next time = 0.066 P-Value = 0.718

Hypothesis.4 The indoor comfort is able to attract you to visit there again. Variable N Mean StDev SE Mean 95% CI T P Indoor comfort 32 3.4688 0.5070 0.0896 (3.2860, 3.6515) 27.54 0.000 One-Sample T: indoor comfort Test of mu = 1 vs not = 1 Correlations: indoor comfort, the willing to come of the next time Pearson correlation of indoor comfort and the willing to come of the next time = 0.424 P-Value = 0.016

Hypothesis.5 The rest room of the restaurant is able to attract you to visit there again. Variable N Mean StDev SE Mean 95% CI T P restroom 32 3.8438 0.4479 0.0792 (3.6823, 4.0052) 35.92 0.000 One-Sample T: rest room Test of mu = 1 vs not = 1 Correlations: rest room, the willing to come of the next time Pearson correlation of rest room and the willing to come of the next time = 0.049 P-Value = 0.790

Quantity research Q1: In what kind of situation, you will consider to go to Chen’s farm again?

Quantity research Q2: Which part you think that should be improved will pleasure tourists most?

Quantity research Q3: Where are you from?

Quantity research Q4: Could you simply describe your valuation to the Chen’s farm? Advantage: Beautiful scene on the hill, delicious food, and the consideration of art, release our spirits. Disadvantage: too far from the city, a little bit expensive

Summary Hypothesis.1 The feature of the Hakkas restaurant is able to attract customers to visit there again. It is true. Hypothesis.2 The traditional Hakkas food is able to attract customers to visit there again. It is true. Hypothesis.3 The improvement of the sanitation of the restaurant is able to attract tourist to visit there again. It is true. Hypothesis.4 The indoor comfort is able to attract tourist to visit there again. It is true. Hypothesis.5 The rest room of the restaurant is able to attract tourist to visit there again. It is true.

Conclusion The surroundings of farm can attract tourist to go to Chen’s farm again

Reference Guey-Tyan Lin ，2007，An Empirical Study of the Relationship among Customers Perceived Value, Customers Satisfaction and Customers Loyalty-The Case of Chain Restaurants Chen, Chien-Yu ，2007，An Empirical Study of The Influence of Store Environment, Consumer’s Emotion, Shopping Value to Word-of-Mouth- The Case of McDonald’s Chia-Cheng Lee ，2006，A Study on Theme Restaurant Customer’s PerceivedService Quality and Their dining Experience-The Case of Restaurant H. YU-LIANG PAN ,2002, A Study on the Strategic Planning of Local Government for Marketing Place－ A Case Study of Yen-chao Hsiang