Technology Transfer Case Study Hubert Fröhlich & Tomaž Sešek – TTPs Jernej Adamič, Adnet – Industry Partner October 2011 Si.mas – System for identification, measurement and analysis of the dynamics of the social networks

Agenda Copyright © TS Consult d.o.o Project OverviewExpectations of the Industry PartnerProject ResultsNext Steps & ChallengesLessons Learnt

Project Starting Point: mladismo.si social portal Copyright © TS Consult d.o.o

Project Starting Point Copyright © TS Consult d.o.o Existing social networks built for partner companies Lots of data How can it be transformed into useful information? How can they create revenues? Can it be transformed into a generic tool?

Social Networks & what can be done with them? AdNet – Industry Partner Electrotechnics Faculty, University of Ljubljana Project Partners Copyright © TS Consult d.o.o TTPs – Hubert & Tomaž

AdNet 5 people 5 clients Electrotechnics Faculty, University of Ljubljana 270 researchers (approx.) 110 projects with industrial partners (approx.) Compare partners Copyright © TS Consult d.o.o

Expectations of the Industry Partner – Project Description Copyright © TS Consult d.o.o Action Analytics: analyse events and dynamics within the social network (activity, applications, document publishing) Visual Analytics: visualisation of social network relationships Social Analytics: analysis of relationships within the network (centralisation, cohesion, cliques, liveliness, etc.) Behavioural Analytics: analysis of social network member behaviourWeb Analytics, Search Analytics, Social Network Analytics Final Prototype: will allow simulations and case studies for both further research activities as well as sales potential evaluation.

Challenges Encountered Copyright © TS Consult d.o.o Over-ambitious timeline as originally designed by the industrial partners: Availability of industrial partner team members Delays in initiating cooperation Further clarification of technical project definition required Priority conflicts: Industry Partner: New project or product development? Research Partner: Article or industrial project?

Consequences of Challenges Encountered Copyright © TS Consult d.o.o Redefined project definition to focus only on early stage data investigation Mid-term cooperation agreement between partners Close integration of pilot end customers into the project Strong personal cooperation of key team members on both partners teams

Redesigned Project Description Copyright © TS Consult d.o.o Define product development plan: product development stages, resource requirement estimates, definition of project team, market overview Formalise cooperation with research institutionDefine social portal goals, including an introductory analysis Analysis of pilot data, in particular, considering the social portal goals as identified before Identify handicaps of the pilot implementation and propose improvements for pilot social portals which will provide significant data on portal users Implement the improvements as a consequence of analytical tool usage

Results Copyright © TS Consult d.o.o Define product development plan: product development stages, resource requirement estimates, definition of project team, market overview Formalise cooperation with research institutionDefine social portal goals, including an introductory analysis Analysis of pilot data, in particular, considering the social portal goals as identified before Identify handicaps of the pilot implementation and propose improvements for pilot social portals which will provide significant data on portal users

Next Steps: back to original plan and continue cooperation! Copyright © TS Consult d.o.o Action Analytics Social Analytics Use in further Deployments Behavioural Analytics …

Lessons Learnt Copyright © TS Consult d.o.o Priorities: Perceptions of time change frequently and dramatically in small teams Cashflow is king – especially in small companies TTP: Talking is not enough – good understanding of the topics and occasional active involvement in discussions helps! Overall: Mismatch in size and operations mode of clients can be a problem and is hard to manage

Thank you! Copyright © TS Consult d.o.o Hubert Fröhlich E: Tomaž Sešek E: Relevant Business Consulting with Competent IT Execution for Measurable Results