Collecting primary data using questionnaires Chapter 11 Collecting primary data using questionnaires

Figure 11.1 Types of questionnaire

Box 11.1 Focus on student research Source: Screenshot created by SurveyMonkey.com, LLC (2014) Palo Alto, Reproduced with permission

Research question/objective: Type of research: Investigative questions Variable(s) required Detail in which data measured Relation to theory and key concepts in the literature Check measurement question included in questionnaire ¸ Table 11.2 Data requirements table

Figure 11.2 Stages that must occur if a question is to be valid and reliable Source: Developed from Foddy (1994) Constructing questions for Interviews and Questionnaires. Reproduced with permission from Cambridge University Press

Question 9 Ranking question example 1 Source: This question was generated using Qualtrics software, Version 595160.546s of the Qualtrics Research Suite. Copyright © 2014 Qualtrics. Qualtrics and all other Qualtrics product or service names are registered trademarks or trademarks of Qualtrics, Provo, UT, USA. http://www.qualtrics.com. The authors are not affiliated to Qualtrics.

Box 11.6 Focus on student research – Use of a prompt card as part of a structured interview 7

Question 12 Ranking question example 2 Source: This question was generated using Qualtrics software, Version 595160.546s of the Qualtrics Research Suite. Copyright © 2014 Qualtrics. Qualtrics and all other Qualtrics product or service names are registered trademarks or trademarks of Qualtrics, Provo, UT, USA. http://www.qualtrics.com. The authors are not affiliated to Qualtrics.

Figure 11.3 Structure of a covering letter or email

Box 11.17 Focus on management research – Cumulative questionnaires returned by Intranet and post Source: Unpublished data; details of research from Saunders, 2012