Insurance Marketing Strategic Challenges Hilmy Cader, CEO, MTI Consulting hilmy@mtiworldwide.com www.mtiworldwide.com
Insurance Marketing Strategic Challenges An outside-in perspective
Strategic Framework Re-Insurance Insurance Company Channels Consumer
Strategic Framework Re-Insurance Insurance Company Channels Consumer
Strategic Framework Key Challenge? Re-Insurance Insurance Company Channels Consumer
Key Challenges Low Penetration of Non-Mandatory Classes of Insurance Why?
Reasons for Low Penetration of Non-Mandatory Insurance The Consumer Perspective “I do not see the need for it”
Reasons for Low Penetration of Non-Mandatory Insurance The Consumer Perspective “I don’t have the money to pay for insurance”
Reasons for Low Penetration of Non-Mandatory Insurance The Consumer Perspective “Insurance is not Islamic”
Responding to the Challenges Marketing Strategies – for consideration
Value Proposition Need for basic research / insights – based Product Development Importance of Pricing for Strategic Sampling
Marketing Communication (A&P) Need for Marketing Education – engaging consumers
Retailing & Sales Front-end Visibility – ability for consumers to interact with Using existing / established channels
Organizational De-Techincalizing Building Marketing & Sales: Competencies Culture
Thank You!
Profitable Business Strategies www.mtiworldwide.com