Insurance Marketing Strategic Challenges Hilmy Cader, CEO, MTI Consulting hilmy@mtiworldwide.com www.mtiworldwide.com

Insurance Marketing Strategic Challenges An outside-in perspective

Strategic Framework Re-Insurance Insurance Company Channels Consumer

Strategic Framework Re-Insurance Insurance Company Channels Consumer

Strategic Framework Key Challenge? Re-Insurance Insurance Company Channels Consumer

Key Challenges Low Penetration of Non-Mandatory Classes of Insurance Why?

Reasons for Low Penetration of Non-Mandatory Insurance The Consumer Perspective “I do not see the need for it”

Reasons for Low Penetration of Non-Mandatory Insurance The Consumer Perspective “I don’t have the money to pay for insurance”

Reasons for Low Penetration of Non-Mandatory Insurance The Consumer Perspective “Insurance is not Islamic”

Responding to the Challenges Marketing Strategies – for consideration

Value Proposition Need for basic research / insights – based Product Development Importance of Pricing for Strategic Sampling

Marketing Communication (A&P) Need for Marketing Education – engaging consumers

Retailing & Sales Front-end Visibility – ability for consumers to interact with Using existing / established channels

Organizational De-Techincalizing Building Marketing & Sales: Competencies Culture

Thank You!

Profitable Business Strategies www.mtiworldwide.com