Worldwide Trends in New Media Digital Media landscape in 2019

It’s big, It’s getting much bigger! THERE ARE NOW ALMOST 2.5 BILLION SOCIAL MEDIA USERS

Global Monthly Mobile Data Consumption (Exabyte) Smartphone devices across the globe grew at a CAGR of 17% as compared to 9.5% growth in all mobile devices.

From digital marketing to multichannel to omnichannel marketing Omnichannel is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated, and consistent.

Internet Will Catch Up To Television! People will spend 2.6 hours a day online and 2.7 hours a day watching the tube in 2019. 45 minutes of an average person’s internet time will be spent watching mobile video. Companies will therefore spend less money on television ads and more money on web video, social media, and web ads

Video Will Keep Growing, Too 54% of internet users already watch video on a social media platform 45% of live audiences would pay to see a favorite athlete, team, or performer on an online stream.

Augmented reality is a Reality! Augmented Reality Is Creating a New Target Market on Social Media AR works effectively in that it blurs the line between an imagined world and the reality Please show this: https://youtu.be/ts_4vOUDImE

And a new term - Ephemeral content Ephemeral content is novel, and hence appealing for many (especially younger) users. Ephemeral content is something that is short-lived, lasting for up to 24 hours before  disappearing forever Temporary content that takes advantage of the Fear of missing out (FOMO) - If business starts to regularly share ephemeral content, users will make sure to check back frequently to make sure they aren’t missing out on anything

Voice Search Is On The Rise One third of the 3.5 billion searches performed on Google every day are voice searches. ComScore estimates, that by 2020, half of all search queries will be voice-based.

Chatbots are taking over! Pizza Hut taking orders via chatbots. Nothing can replace the personal touch of a human response. But chatbots out there right now are certainly on the right track - cost-effective alternative to paying real customer support representatives and training them. It’s estimated that chatbots are going to save businesses in the healthcare and banking industries a whopping 8 billion dollars per year by the year 2022

But Digital Promotions are not only for B2C Digital media is not just a playground for B2C companies, in the last two years, it has made a visible breakthrough in the B2C segment

Social messaging to benefit brands Social messaging will benefit businesses as people: Like to receive personalized messages from businesses People would rather message than call a brand

How is IoT affecting Businesses Big data, autonomous cars, eSIMs, IoT based on blockchain will drive 2019 trends. Vehicles, wearable gadgets, RFID sensors and software are advancing past basic function and the network is growing to include even more advancements each day.

How are companies using AI

And how is Big Data Becoming Important

Steel Industry in the 4.0 environment

Here’s how industry is coming of age You can show this link: https://www.worldsteel.org/steel-by-topic/statistics/global-map.html

Questions!