Who are the mass media? Traditional Media The “new media” Examples

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Who are the mass media? Traditional Media The “new media” Examples Trends The “new media” characteristics WHO ARE THE MASS MEDIA? Pages 206-220 “Traditional” media Newspapers: NY Times, Washington Post, Wall Street Journal. Declining circulation. Television: CBS, NBC, ABC – decline of 3 major networks with advent of greater competition from cable Magazines: Time, Newsweek, US News and World Report. Declining circulation. Trend towards mergers and consolidation  less competition The “new media” Examples: the Internet, web logs (“blogs”), YouTube, CNN, Fox News, The O’Reilly Factor, Daily Show, Colbert Report, Rush Limbaugh and talk radio Characteristics: more interactive More emphasis on entertainment – “infotainment” Personalized Emotional Informal Opinionated Topical