The 30 Second Pitch/Hook What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different? Why should you care? How many of you are familiar with the terms going green and recycling? How many of you remember the feeling you had when you received a greeting card or note in the mail? How would you like to be able to combine recycling and giving a unique hand made greeting card to someone you care about? Nature’s Best greeting cards will give you an opportunity to do both. Our greeting cards will be made with love from recycled paper and infused with flower and herb seeds, that can be planted. Thus, giving our cards a dual purpose, of brightening someone's day and than brightening ones environment. What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different? Why should you care? Remove this slide before presenting. Placeholder only! Remove this slide before presenting. Placeholder only!

Nature's Best (When you care to send the Eco best!) Jane and Maria NFTE U Mature

Mission Statement Describe the Opportunity 11th Edition Individualized, handmade, environmentally friendly note cards made with love and recycled paper, filled with Mission Statement 11th Edition

Business Profile Type of Business 11th Edition Chapter 3 Insert an image of your product (or service) here! Type of Business 11th Edition Chapter 3 Service, Retail, Manufacturing, or Wholesale List unique features of your product/service Describe how you believe your product/service will satisfy consumer needs Legal Structure 11th Edition-Chapter 3 Sole Proprietorship, Partnership, C Corporation, SubChapter-S, Limited Liability Company, or Not-for-Profit Corporation Why did you select this legal structure?

Qualifications 11th Edition-Chapters 1,6 List 3 reasons why you are qualified to run this business   

Market Analysis (example) Remove this slide before presenting. Placeholder only! Industry Name Special food services Industry Size $31,130,659 Total Population San Francisco, Mission District – 94110 77,239 Target Market Adults, both male and female, ages 18-34 with an average HHI of $35,409 % of population in target age & gender x Total Population (A) (.32 x 77,239) = 24,716 % of people surveyed who are interested in your product/service x Target Market (B) (.80 x 24,716)= Potential Market Size Of the 30 target consumers I surveyed in the Mission District: 80% said they don’t have enough time to cook meals for themselves 90% eat out 3+ times per week Overall, 80% said they would try personal chef services if it was available in their neighborhood 19,773

Market Analysis 11th Edition-Chapter 7 Industry Name What industry are you in? (http://www.bizstats.com) Industry Size How much is being spent in your industry? (http://www.bizstats.com/industry-markets.asp) Total Population Where are you planning to market your product/service? What particular city, zip code, or neighborhood? (Look at http://www.zipskinny.com, http://www.claritas.com, http://www.census.gov (click on American FactFinder) Insert total population here (A) Target Market What gender are you targeting (if applicable)? What age group are you targeting? What is the average household income (HHI) of the group you’re targeting? % of population in target age & gender x Total Population (A) = (B) % of people surveyed who are interested in your product/service x Target Market (B) = Potential Market Size Survey people that are in your target market. What are the results of your market research survey?

Consumer Profile 11th Edition-Chapter 7 By Location [The size of the area, density, and location of your customers. Where do your customers live, work, go to school, or shop?] By Population [The age, gender, occupation, and education of your customers.] By Personality [The general personality, lifestyle, sports, hobbies, and other free-time activities, music preferences, and so on.] By Behavior [Purchasing patterns and buying behavior such as rate of use, repetition of purchases, benefits sought, brand preferences, and loyalty characteristics of your customers.] By Income [Economic factors such as household income, family composition and size, and purchasing behavior (impulsive cash or cautious credit card purchases). ] Photo of a Consumer

Competitive Advantage 11th Edition-Chapter 7 Competitor A Competitor B Your Business Factors Quality of Product//Service Price Location Brand/Reputation Unique Knowledge

Marketing Plan 11th Edition-Chapter 8 Mix People Promotion Product Place Price Who will buy your product/ service? Who will help you sell? [Should be an explanation of who your business serves] What is your product/ service price? How will you promote your product/ service? [Explain your strategy for creating awareness of your product/service} [Should be an explanation of why you chose your price] [Should be an explanation of why you chose this place] Where will you sell your product/service? What is your product/ service? [Explain the benefits and features of product] 10

Marketing Plan 11th Edition-Chapter 8 Awareness Purchase Retention Current & Short Term (1 month -6 months) What tactics will you use to get consumers to know you exist? What tactics will you use to motivate people to buy your product/service? How will you build a long term relationship and get them to return? Long Term ( 6 months-1 year) [Fill in your answer here] [Fill in your answer here] [Fill in your answer here] Monthly cost, by phase: $0.00 $0.00 $0.00 Awareness Purchase Retention

Cost of Materials/Direct Labor (For Service and Manufacturing Businesses) 11th Edition-Chapter 10 Definition of One Unit Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) (A) Time (in hours) to make 1 unit (B) Direct Labor Cost Per Unit (A)*(B) $ Total Direct Labor Per Unit Material Description Cost/Total Quantity Cost Per Unit ($) Total Material Cost Per Unit Total Other Variable Costs Per Unit (shipping, commission, packaging) Cost of Sales Per Unit (labor +material+vc) For Service and Manufacturing Businesses only. Definition of Unit: A quick description of the product or service being sold. Think of this as the minimum number and type of products students’ are willing to sell to a customer. For example, if a student plans to sell retail sunglasses, the minimum number they’ll be willing to sell will likely be 1 pair of sun glasses. Direct Labor/Unit: This calculation only includes time spent actually building a product or providing a service (On your mark…get set…GO…stop.). It doesn’t include indirect labor, such as time spent passing-out flyers, shopping for materials or sweeping office floors. Helping students arrive at a direct labor figure can be challenging. There are a number of ways they can look at it: 1. If I’ve never worked before and took a job, what might I be paid? 2. What do others, with my experience level, get paid for similar work? 3. If I had to hire another person to perform this labor for my business, what would I be willing to pay them given the level of quality and efficiency I expect? Materials/Unit: We should encourage students to shop for wholesale prices. These items should likely be purchased in bulk at better prices than retail shopping. There’s room here to enable judges to follow these calculations, which are the numbers behind the Economics of 1 Unit slide. Many students unnecessarily pay themselves more than once in the business plan. There are four main ways that students pay themselves: Direct Labor: This is an hourly wage based on the standard pay for the industry in which the student is working. Try to get students to think beyond minimum wage by looking at online resources such as salary.com or craigslist.com to get comparable rates of pay. Steer students towards paying more than minimum wage for skilled or semi-skilled labor (braiding hair, lawn care, computer repair, etc.) Entrepreneurial Stipend: This can be found on the Fixed Costs slide and is similar to a salary students may pay themselves on a monthly basis. Comission: This is on the EOU slide and is a variable cost that fluctuates based on the number of units sold. Salary: This can also be found on the Fixed Cost slide % of profit: There is no slot on the template for students to indicate they are taking a percentage of profit but students could mention it when they present the income statement. Whenever students enter any of the above information on the template, have them write it in green to keep track of payments. Then, students must double check their plan to make sure they are not paying themselves more than once. ACTIVITIES: Bic pen activity (disassembled in bag – make teams of students assemble them) Fieldtrip to manufacturing or service business ZipBin Case Study Book store owner case study to be written (may be oppty recognition) Activity for identifying variable costs (vs. direct labor and materials) – packaging, commission, Variable and fixed cost bingo activity *Try to keep a ‘math journal’ with your students: Spend first 5-10 mins of class each day doing math calculations based on business financials. 12

Economics of 1 Unit (For Service and Manufacturing Businesses) 11th Edition-Chapter 10 Definition of One Unit Selling Price per Unit $ (A) Direct Labor per Unit (if applicable) $ (B) Materials per Unit (if applicable) $ (C) Total COGS per Unit (B+C) $ (D) Total Other Variable Expenses per Unit (outgoing shipping, packaging, commissions) $ (E) Total Cost of Sales (D+E) $ (F) Contribution Margin (A-F) $

Average Monthly Fixed Expenses 11th Edition-Chapter 10 Type of Fixed Cost Monthly Cost Entrepreneurial Stipend [ Hours X (Minimum Wage + $1)] $ Insurance Salaries of Employees Advertising Interest Depreciation Utilities Rent Other Fixed Costs Total Monthly Fixed Costs

Time Management Plan 11th Edition: P. 102 Business Schedule for a Typical Week (168 hours) Free Time School Hours

Monthly Sales Projections 11th Edition-Chapter 9 Break-Even Units Right-click on chart and choose “Edit Data” to add your information. Total Units Full Capacity

Projected Yearly Income Statement 11th Edition-Chapter 11 Selling Price Per Unit $ (A) # of Units Sold (B) Total Sales (A*B) $ (C) Total COGS (COGS per unit * B) $ (D) Other Variable Expenses (Other variable expenses per unit * B) $ (E) Total Variable Expenses (D+E) $ (F) Gross Profit (C-F) $ (G) Yearly Fixed Operating Expenses $ Other Operating Expenses/Unforeseen Total Fixed Operating Expenses $ (H) Profit before Taxes (G-H) $ (I) Less Estimated Taxes @25% (I * .25) $ (J) Net Profit (I-J)

Start-Up Investment 11th Edition, Chapter 13 Item Where Will I Buy This? Cost $ A Total Start-Up Expenditures Cash Reserves Emergency Fund B $ Reserve for Fixed Expenses C Emergency Fund Some experts say this should be half the amount of the Total Start-Up Expenditures, but every situation will be different.   Reserve for Cash Reserves Experts say this should be enough to cover your fixed expenses for at least three months, but every situation will be different. Preparing Your Final Slide Delete the column showing the red letters and the red formula from your final slide. Total Start-Up Investment (A + B + C)

Return 11th Edition-Chapter 12 …on Investment 0.00% Annual Net Profit $0.00 = $0.00 (dollar equivalent) Start-Up Inv. $0.00 …on Sales 0% Annual Net Profit $0.00 $0.00 (dollar equivalent) = Total Sales $0.00

Financing Strategy for Total Start-up Investment 11th Edition-Chapter 13 Source Amount Debt Equity Gift Personal Savings [ How will you save?] $ Relatives/Friends Investor [Who is it?] Grant [From Whom?] Totals: $

Business Responsibility Plan Philanthropic Strategy Plan 11th Edition-Chapter 5 Describe how your business will give back to the community or support a cause in which you believe. Explain how you will incorporate business responsibility into your marketing plan.

Business & Educational Goals 11th Edition p. 132 Personal What are the next steps you need to take to make your business fully operational? How will you improve or maintain the quality your product/service ? What sort of education or training can you get to help you with your business? Is there a person that you can seek out as a mentor? Short Term How will you expand your business? (Hire employees, attract new customers, purchase a storefront, etc.) How big can your business get? How long do you plan to run the business? Do you have an exit strategy? How will your experience with this business prepare you for your career? Long Term

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