Evaluation of Programme communication strategy Successfull communication on Structural Funds Brussels 10/XI/03 Robin FISHER Senior communication officer
Lead partners : a vital link in the Communication strategy NWMA Membership base Bottom-up process NWE Population ( 171 million) Decision makers : regional & local public,private bodies CPs JTS Potential project applicants Lead partners+ Project partners Opinion makers : media
Mid term evaluation report Project Development strategy Programme promotion strategy Mid term evaluation report Generate new applications Partner search event Stakeholders Decision makers Paris Spark off Foster further match funding Contribute to debate on future of INTERREG/NWE PD days Approved projects Website 2004 2003 2002 Thematic brochures Website Thematic Workshops Newsletters Project Implementation Event for regional representations in Brussells Bonn Spark off Press relations Thematic Infodays LP seminars Mid term PR event Mid term evalutation Spatial Vision II
Mid term evaluation draft report Assessment period : June –October 2003 Assessors : Rupprecht consult Forschung & Beratung GmbH external consultants
Mid term evaluation draft report
Mid term evaluation draft report Face to face interviews (34) : 9 Contact points 8 Committee Members 8 JTS Employees 3 Project partners 1 ESPON* member 1 European commission member 1 Managing Authority member 1 Paying Authority membe 1 Regional representative 1 Municipal representative *European spatial planning observatory network
Mid term evaluation draft report Stakeholder Questionnaires Two page document containing a mix of open and closed questions Emailed initially to 853 stakeholders ( project partners, submitters of project ideas …) on July 30th 199 questionnnaires returned
Mid term evaluation draft report Stakeholder Questionnaires Break down by country Break down by profile
Mid term evaluation draft report Stakeholder questionnaire Absolutely agree Mostly agree Mostly disagree Absolutely disagree The NWE Programme website (www.nweurope.org is easy to use The NWE Programme website is a useful source of information. JTS dissemination/information material is useful. JTS supports “my project” in dissemination.
Status of communication tools Targeted database Set up by JTS & CPs – ongoing updating Website 1) New applicants : InfoPack available for download in 4 languages + PI & Project databases 2) Lead partners : support documents 3) Pr.Management : restricted area Newsletters First issue July 2003 in 4 language +online newsletter Targeted events 1 spark off event, 3 thematic workshops, 10 Infodays, 7 external workshops, 1 project fair Publications Posters,exhibition stands,delegate packs,Programme brochure,flyer, Powerpoint presentation, Lead Partner communication kit Media relations Press clipping service has picked up press clippings generated both by Programme press releases and project press releases
Mid term evaluation draft report
Mid term evaluation draft report Areas for improvement : Make website more user-friendly Continue emphasizing importance of communication at project level Clarify roles : JTS, CP’s and project partners Publicise project results : mid-term event, Conference of regions eg. Alpine space Look for synergies with other IIIB Programmes